Brand community

because of the increased awareness that brands are not just the names, but valuable non-physical assets for the firms. Brand makes it easy for the customers to take their decisions with ease; as it ensures the specific product quality and attains the trust of the customers. Brand logo plays an important role in representing the brand and let the customers remember the brand. What is the purpose of a brand logo beside the representation of a company? This paper discusses the role of a logo in the development of the brand communities and how brand communities differ from the rest of the communities…

Muniz and O’Guinn (2001) signify that “breakdown of traditional forms of community, coupled with the increase of individualization and symbolic consumption, inevitably leads to the emergence of new forms of community that are vital to our current form conglomeration of an increasingly materialistic capitalist society: brand communities” (Muniz & O 'Guinn, 2001). Community is a prominent concern with intellectual history and social consideration. Brand community represents the enhanced capitalism…

Are brand communities similar to other communities? Introduction:- Despite having so many products under the same company, why do not consumers prefer any other product? Why is that Hungry Jacks lovers not visit McDonalds even on cheap Tuesday’s and coffee lovers who prefer Starbucks like to go there for every cup they have all around the world? Why is that Harley Davidson enthusiasts don’t go for a faster bike for the same cost and instead visit all campaigns and rallies held by the brand?…

organization’s brand. In doing so, this literature review will examine the nature of social media within society. Additionally, it will explore the ways in which organizations utilize the concepts of Online Brand Community (OBC), Brand Public (BP), and Social Recovery (SR) to establish identity, to attract loyal consumers, and increase online purchase intentions for their brands, through the channels of social media (Kelley, & Alden, 2016). Also, it is important to note that the remainder of…

Gentlemen of Distinction, a club I joined my senior year prompted me to participate and start a canned good drive. The underlying motives of the club was to help out the community and show the people that there are African-American teenagers doing good deeds. Compared to the activities we did before, this one was different. Figuring out how to help these people in need was an underlying issue my club was trying to figure out. There are a million possibilities that pop in our heads to help out…

on working with organizations, communities, and policies in social work. One of the main points discussed was ethics. Our ethics are an important factor, especially when it comes to work with communities, organizations, and specific policies. We must always keep our code of ethics in mind when working with these types of settings. Another important factor discussed as learning the business behind working in communities, organizations and polices. Every aspect of the factors that it takes to work…

Introduction What is a community? A community is a group of people that inhibit the same area or neighborhood; they are a group of people bond by social, religious, cultural, race, economic, ethnic and professional ties. Examples of that would be the church community, African American community, educational community, homeless community, homosexual community, business community, medical community, and the elderly community. This paper will highlight the workings of the organization Women…

Lutheran Settlement House is really the only social service agency within the community. It has been providing services to Fishtown and the Philadelphia area since 1902. The services since then may have changed but it’s core mission of “empowering individuals, families, and communities to achieve and maintain self-sufficiency through an integrated program of social, educational, and advocacy services” has not ("History | Lutheran Settlement House | Empowering Children, Adults, Families, and…

adaptations and improvements to three key areas of the community and city design: (1) the physical and built environment; (2) the social environment; and (3) housing. Physical and built environment Menec et al. (2011) describe the built environment as comprising the outdoor spaces (e.g. green spaces, parks, walking trails), buildings and natural environment of a community, such as its air and water quality. The physical and built environment are important factors in age-friendly community…

Regardless if a community is a sports team, a religious group, or American society, communities give their members some set of perks. These are opportunities the members would not ordinarily receive on their own. Although some opportunities are for the benefit of their members, some opportunities extend outside their population into other communities. Not only are there potential opportunities to gain knowledge and experience when two or more communities begin to intertwine, there is also a…