Co. Opmart PEST Analysis

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In recent years, the living standard has increased significantly in Viet Nam, resulting the higher demand. Going along with that trend, the retail suppliers have been ceaselessly launched to meet that demand, and Co.opmart is known as the national biggest retail supermarket established in 1996 in Viet Nam. Currently, this firm has expanded its market to nearly 82 retailer stores in Viet Nam.
Vision and mission: “With dedication and desire, Co.opmart always tries to be the leading supermarket brand in Viet Nam in order to provide the best benefits for the customers and the community”.
This report aim to analyze the strategic issues facing the company by using the PEST model, which stands for: Politics, Economics, Social and Technology.
Economics …show more content…
It is predicted that Saigon Co.op company would open another 10 new supermarkets with large-scale and 20 medium and small size ones to reach the number of 130 Co.opmart stores in 2020. In the long run, their strategy in the period from 2017 to 2020 is to open 20-50 convenience stores named Co.opFood, 3-5 Co.opXtra shopping mall and to cooperate franchise format with traditional grocery stores. However, this matter could bring outcomes when market expansion requires a huge capital, wide and central locations and sometimes the company must have troubles in taking risk of …show more content…
Avalable at: http://giaoduc.net.vn/Van-hoa/Nhieu-hoat-dong-co-vu-Nguoi-Viet-Nam-uu-tien-dung-hang-Viet-Nam-2016-post171677.gd (Accessed: 18 October 2016)

General Statistics Office (2015) The economic and social situations in 2015. Avalable at: https://www.gso.gov.vn/default.aspx?tabid=621&ItemID=15507 (Accessed: 2015)

Nha Trang (2016) 0% for imported agricultural products: Is there any opportunity for Vietnamese products?. Avalable at: http://enternews.vn/nong-san-nhap-khau-huong-thue-0-co-hoi-nao-cho-viet-nam.html (Accessed: 14 November 2016)

Stimulus Demand Project. Available at: http://vneconomy.vn/thi-truong/trinh-chinh-phu-de-an-kich-cau-tieu-dung-20090409032737205.htm (Accessed: 09 April 2009)

Thuy Hai (2016) The rise of domestic enterprises. Available at: http://www.sggp.org.vn/thitruongkt/2016/8/429089/ (Accessed: 02 August 2016)

Uyen Huong(2016) New direction for Vietnamese manufactures. Avalable at: http://bnews.vn/nha-phan-phoi-viet-chon-huong-di-moi/22138.html (Accessed: 15 August

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