The competition between low cost airlines and full service airlines within the airline industry is becoming fierce. Since 2000, traditional airlines have gained low profits due to the expansion of no-frills. In addition, a number of incidents such as 9/11 have also influenced several businesses including the aviation sector but in fact, some European low cost airlines such as Ryanair did not become the victim of economic downturn because of their economical operating costs.
Over the past decade,…
1. Objectives of the Report
This task’s objective is to analyze and investigate AirAsia on how it has managed its competitive advantage to become a top budget airline in Asia.
2. Purpose of the Report
The purposes of this report is to know how AirAsia works, to know the strength, weakness, opportunity, and the treatments on Air Asia analysis, and to overcome the lowest strategy on the analysis.
3. Scope of the Report
Scopes on the analysis are:
- The internal analysis for the internal…
Coursework: High Flying Airlines
First Officer, Pilot A380
Laura Hatcher H00202693 Samit Singh H00141922Mohammed Solanki H00176955Mokhira Vokhidova H00199223
Letter to interview
Letter to successful candidate
Letter to unsuccessful candidate
Cover letter + Application
High Flying Airlines is an internationally recognized airline…
Southwest Airlines Key Strategies
Business Level strategy.
Business level strategy is a process in which an organization focuses its core competencies on satisfying their customers, it details actions that should be taken to provide maximum value to the customers and gain competitive advantage over the firm’s competitors within an industry.
Southwest Airlines employs a cost leadership business strategy which focuses on competing for a wide range of customers based on price of the goods or…
Arabia is a low-cost airline, which is, based in Sharjah, United Arab Emirates, with its head office in the Sharjah Freight Center, Sharjah International Airport. Air Arabia is known in the UAE as one of the low-cost airlines. At first the company started operating 28 different destinations around the world, but now it flies to 89 destinations with a fleet size of 35 planes. It was the first low-fare organization in the Middle East started on the 3rd of February in 2003. The airline had its…
Ryanair’s approach to HR from what I have gathered seems to mirror the company’s branding image as a “no frills” airline, as it has been seen to be no stranger to controversy when it comes to relations with its employees.
In the recruitment process, Ryanair invite applicants to apply via the Ryanair website which is very well displayed with detail and imagery. It really gives the illusion to be a great fun company to work for with several images shown staff looking very happy smiling at work…
Direct foreign investments for American Airlines and JetBlue
Both companies employ other manufacturing companies for the production of their aircraft. American Airlines fleet includes aircraft from Boeing, Airbus, Bombardier, and Embraer; on the other hand, JetBlue's air fleet is limited to aircraft from Airbus and Embraer. Neither of them manufacture their own aircraft; in that sense, none of them can really dive into direct foreign investment. According to the book "Marketing Management"…
extraordinary lengths to educate them about natural and organic foods, health, nutrition and the environment.
Southwest Airlines - operational excellence
I think a great example of operational excellence is Southwest Airlines. The company is able to deliver prices attractive to a segment of less “affluent customers who were hitherto unable to fly” (miscmagazine.com). The airline was able to deliver operational excellence by eliminating meals, interline baggage transfers and seat assignments.…
first flight on April 9, 1967 and served for Lufthansa in feb-1968. This airplane is the smallest version of the 737. A total of 30 737-100s were ordered and delivered; the final commercial delivered took place on oct-31, 1969 to malasaya Singapore airlines. 737-100s remain in commercial service the original Boeing prototype, last operated by NASA and retired more than 30 years after its maiden flight is on exhibit in the museum of flight in Seattle.
Southwest Airlines was established in 1971 and has become one of the most successful airlines companies in the industry. Employing more than 46,000 employees that operate over 3,800 flight per day in 97 destinations (Owens). An according to swamedia.com site, Southwest Airlines had been “named to FORTUNE 's 2014 list of World 's Most Admired Companies for the 20th consecutive year.” The success of Southwest Airlines can be attributed to their simple operations, resisting trends within the…