Business Ethics Case Study: Delta Airlines

1054 Words 5 Pages
Within Delta Airlines, the stakeholders are employees, government officials, suppliers, and customers. Delta Airlines’ Directors are responsible monitoring the performances of management, while being loyal to the company’s standards. Under the guidance of the CEO (Chief Executive Officer) are managers, officers, and employees (Corporate Governance, 2012).
Delta’s Market Strategy Within the airline industries, the most useful marketing tool has been the frequent flier program. In the early 1980s, American and United Airlines were companies that introduced that program. In order to stay relevant, in 1981, Delta Airlines began its own program called Skymiles. Since the introduction of the Skymiles program, customers have been attracted to use Delta Airlines, which
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According to Delta Airlines, the intention of the Code is to help directors recognize and handle ethical issue, provide procedures to report these conducts, and encourage honesty and accountability in a culture. In order to become a member of the upper management, the employee is order to comply with the Code, as well as, its tenants. If Directors were to have questions about anything that could possibility violate the Code of Ethics, they are able to seek advice from The Chairman of the Audit Committee. How this process works is that The Audit Committee will take the concern (or question) from the Directors and seek advice from the Law Department, or someone that has legal authority. As all industries have faced, addressing every ethical issue requires a lot of resources. In order to help address some ethical issues, the Code was created. Some of the issues that are addressed in the Code are Conflict of Interest, Corporate Opportunities, Confidentiality, and Reporting illegal or unethical behavior (Director’s Code,

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