AirTran Airways

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  • Swot Analysis Of Southwest Airlines

    consistently has among the fewest customer complaints per passenger flown. (Bailey, Collins, Collins, & Lambert, 2009, pg. 540). Situation Analysis The Environment Airlines are on track to be profitable, expecting to lower operating costs and higher ticket prices. However, the September 11, 2001 terrorist attacks cast a long shadow on the global airline industry. Other pressures on the airline industry include: customer dissatisfaction, safety maintenance, debt servicing, air-traffic delays, mergers, and open skies agreement (allowing greater access to U.S. market by non U.S. carriers) The Industry Threats. Southwest has competition in low cost market, no longer a niche market for Southwest as there is now JetBlue, Spirit, Frontier, Public Airways and Allegiant Travel. Particularly JetBlue and ATA have modeled their operations on the original “Southwest model” (Box & Byus, 2009). Legacy carriers had become more efficient, the mega mergers involving Delta/Northwest and Continental/Unites were shaking up the industry, smaller companies like JetBlue and Allegiant were a problem for Southwest’s cost advantage and low-fare focus. Bargaining power for suppliers. Southwest would not easily be able to switch suppliers, and most likely wouldn’t try. The average cost to make one plane is $200,000,000. The high price to make an airplane is the reason there are few suppliers in the industry and airlines are the only source of income for these manufacturers so their business is…

    Words: 1257 - Pages: 6
  • Analysis Of Southwest Airlines Business Level Strategy

    currently responsible for over 75% of sales. (Southwest, 2015). Global Level Strategy Organizations that apply the global level strategy treat the world as largely one market and one source of supply with little local variation. Importantly, competitive advantage is developed largely on a global basis. Given that the services an airline provides isn’t a something that can be imported or exported, it makes taking a look at the global strategy within this industry a little more complex than…

    Words: 900 - Pages: 4
  • How Is Valoujet Successful

    Despite their now smaller fleet complying with FAA standards, ValuJet lost $55 million in sales as consumers no longer wished to fly on an airline with a notorious reputation. After almost a year of lost sales and bad publicity, ValuJet merged with smaller airline Airways Corporation, which was purchased by AirTran in 1997 before being eventually purchased by Southwest Airlines in 2014. To remove all traces of ValuJet’s infamous past, the company retired the ValuJet name and brand identity and…

    Words: 738 - Pages: 3
  • Fatal Plane Crushes

    Countries With The Highest Number Of Fatal Plane Crashes Air travel is considered one of the safest traveling means in the world as, considering the traffic, fewer accidents occur as compared to road travel. However, aviation accidents do occur from time to time and is considered as the most fatal. Statistically, those who survive plane crushes are few. Plane crushes are taken seriously and always followed by vigorous investigations to mitigate future crashes. Worldwide, the top ten countries…

    Words: 701 - Pages: 3
  • Mas Airlines Case Study

    Malaysia has being ranked as a 5-Star airline among the most exclusive group of world airlines by the aviation rating organisation, SKYTRAX after MAS Airlines on par with Singapore Airlines and above Thai Airways and Air Asia. The organisation has ranked with just four other airlines in the world, fortunately, MAS airlines are one of it with their strong product and quality services. Malaysia Airline also fully owned 94 fleet of total of Boeing and Airbus that has constantly created and…

    Words: 1520 - Pages: 7
  • What Is Turboprop Engines?

    3:1 TurboProp Engines: A turboprop is a variation of a Jet Engine which has been optimised to drive a propeller instead of a Fan blade. Aircraft’s that are fitted with a TurboProp engine are very efficient at lower airspeeds, Burn less fuel per Nautical Mile an requirer shorter distances for take off and landings. Common among many small charter airlines and freight companies is the use of turboprop engines rather than turbine or turbofan engines mainly due to the reduced costs associated with…

    Words: 908 - Pages: 4
  • American Airlines Merger Case Study

    Source: (Morgan et al, 2013) Figure 7: AMR SWOT Analysis 3.5. What were people saying? The opinion on this deal doesn’t seem to be shared. Some thinks it is necessary while some don’t agree. The critics of the deal argued that this merger might result into a reduced competition, less choice and higher fares. Kevin Mitchell, chairman of the advocacy organisation of the Business travel Coalition argued that the proposed merger could significantly reduce competition in the industry (US News,…

    Words: 1420 - Pages: 6
  • Indigo Airlines Swot Analysis

    interfacing with 38 destinations incorporating 5 global destinations with its essential center point at Indira Gandhi International Airport, New Delhi. It quickly works an armada of 96 flying machine having a place with the Airbus A320 gang. In 2014, IndiGo conveyed 21.4 million travelers in the local segment just. InterGlobe Aviation Pvt. Ltd-run IndiGo has enlarged its lead over its closest opponent by just about 10 rate focuses, establishing its position as India's biggest carrier by…

    Words: 1881 - Pages: 8
  • Ryanair's Cost Competitive In Its Industry

    To what extent is it essential that ryanair operates at the lowest cost in its industry in order to be competitive in the mass market? (25 Marks) Ryanair is an airline company which offers low cost tickets, in order to keep its ticket prices low ryanair must ensure its costs are low to be able to ensure it makes a profit. Ryanair’s ability to keep costs so low and offer cheap tickets allows the company to provide its product to the mass market, this is necessary in order for ryanair…

    Words: 793 - Pages: 4
  • Seatac Persuasive Speech

    More Canadians than ever seem to prefer flying out of U. S. airports to reach their destinations. This is largely due to the cost efficiency of catching a flight from a facility such as SeaTac Airport instead of a Canadian airport. If you are driving to SeaTac to catch a flight, you probably wish to find a parking facility with affordable rates, and you’ll certainly want to be sure that your car is left in a safe place. Like countless fellow Canadians, you may well appreciate the low prices,…

    Words: 546 - Pages: 3
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