Analysis Of Southwest Airlines Business Level Strategy

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Southwest Airlines Key Strategies
Business Level strategy.
Business level strategy is a process in which an organization focuses its core competencies on satisfying their customers, it details actions that should be taken to provide maximum value to the customers and gain competitive advantage over the firm’s competitors within an industry.
Southwest Airlines employs a cost leadership business strategy which focuses on competing for a wide range of customers based on price of the goods or service being offered. Southwest Airlines is truly loyal to this strategy and that can be seen in the company’s low cost strategy initiative. Southwest Airlines has been able to maintain its pricing strategy by controlling several internal efficiencies such
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The airlines website is currently responsible for over 75% of sales. (Southwest, 2015).

Global Level Strategy Organizations that apply the global level strategy treat the world as largely one market and one source of supply with little local variation. Importantly, competitive advantage is developed largely on a global basis. Given that the services an airline provides isn’t a something that can be imported or exported, it makes taking a look at the global strategy within this industry a little more complex than most. In most cases, airlines rely on alliances, mergers or acquisitions as a way of expanding into new markets or for global penetration. Southwest Airlines is one the largest domestic operations in the United States, and recently the company acquired AirTran in a bid to boost its global
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At Southwest Airlines, they believe that customer service starts first with employees. Southwest Airlines consistently ranks in Fortune 's top 10 businesses to work for, and has been regarded as one of the world 's most admired companies. The family-oriented, fun, and flexible atmosphere has led employees to take ownership and a general reverence for the company. This esteem shines through all employees, and is passed along to customers, who in tum value and regard Southwest Airline’s service (Mouawad

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