Successful firms intentionally align the three components of the IS strategy triangle. According to Pearlson & Saunders, collectively a firm's business, organizational, and IS strategy must be synchronized to carry out their business objectives (2013, p.24). In the case of Air Canada they took several unique approaches to align their strategy such as outsourcing, introducing innovative technology, organizational restructuring, and effective resource management.
In particular, Air Canada understood that they must align their IS strategy triangle to remain a dominant competitor in the industry. Specifically, their organizational strategy changed directions and the focus was to hire talent with a strong business and technology background. As a
In particular, Air Canada understood that they must align their IS strategy triangle to remain a dominant competitor in the industry. Specifically, their organizational strategy changed directions and the focus was to hire talent with a strong business and technology background. As a