Boeing Business Strategy Analysis
Boeing and Airbus are competing with each other, which is reflected in the volume of acquisition, acquisition and development here between the two companies. Boeing is buying a number of aircraft to increase its fleet to maintain a strong market position and compete with Airbus.
4. Business Level Strategy Analysis
4.1 Cost Leadership Strategy
Boeing naturally reduces costs while maintaining an acceptable level of quality. Such as the development of the company's aircraft at the highest level with a low cost.
4.2 Differentiation Strategy
Boeing offers a distinctive type of service as follows: The Boeing 777-E (Long Range) enhances the capabilities of the 777 family by raising the standard of confidence and passenger options …show more content…
It is studying the competitive market, such as Airbus, and working on the continuous development of the company by raising the level of the company's technical, service and management to be able to compete strongly. They worked on the development of some aircraft such as: The 777-300ER comes as a product of Boeing's continuous development. Travelers are also expected to perform well, prompting Boeing to continue to develop and remain the best among its competitors. Since it was introduction, Boeing has improved its 777-300R aircraft by providing state-of-the-art technology, which has added approximately 630 nautical miles (1,166 km), reduced airframe maintenance costs by 14 per cent, On aircraft software to enhance its efficiency. The improved maintenance program increases the time between maintenance tasks, providing about 400 hours per aircraft per year - equivalent to an extra day of paid services per year for each Boeing 777 aircraft, which clearly contributes to increased operational efficiency. The basic engine, weight and aerodynamic improvements will be introduced into production by the third quarter of 2016, improving fuel efficiency by adding seats. The use of the main engine allows operators to absorb more seats and increase revenue, as well as improving the fuel consumption of the seat. These new improvements reflect Boeing's continued commitment to providing the best service …show more content…
As a wholly-owned subsidiary of Boeing, Boeing Capital provides financial solutions for customers who purchase commercial aircraft and defense products. As the investment banking unit of the company, it works closely with third-party financing sources, which provide almost all Boeing customers need financial support. Boeing Capital manages the company's $ 4.1 billion portfolio of approximately 200 aircraft. Boeing Capital continues to strengthen its presence in the region, which is witnessing strong growth in the commercial aviation market and an increasing demand for aircraft financing services. In addition, Boeing Capital is regularly organizing events in the Middle East to involve financing institutions in the region. Since 2006, Boeing Capital has hosted annual airline planning seminars for financiers in the Middle East. The Boeing Middle East Conference sponsored by Boeing has become an annual