Lockheed Martin's Market Tactics

In reviewing Lockheed Martin’s market tactics, it is clear to see that Lockheed Martin is a highly competitive firm that is willing to take on their competition directly. Reviewing Lockheed Martin’s tactics, it is clear that they prefer to battle their competitors head on in their market, which is known as “offensive tactics”. Now, offensive tactics is broken down into many categories and each category is a very specific as to the function of its use. Furthermore, a company must be very cautious when it selects one of these categories to utilize as their primary means of operating within their industry, and I believe that Lockheed Martin has done that very thing. I believe that Lockheed Martin is utilizing the “Frontal Assault” tactic, which is the head to head approach to challenge your competitors in every avenue of their industry. Additionally, this tactic requires a vast amount of resources and money which luckily, Lockheed Martin possesses both of these enabling them to be a vigorous competitor in the market of aeronautics and advanced weaponry systems. Some of the resources that Lockheed Martin …show more content…
Securing this $699 million contract, which has a ceiling value of $4.6 billion, was long endeavor for Lockheed Martin which required a tactical strategic plan that was years in the making. The GSM-O was designed to be the Department of Defense’s (DOD) largest secure communications network that would provide DISA computers with a reliable communications path. This communication network was designed to be the gateway for all the Armed Forces and various other agencies who require a secure network so that pertinent information can get passed to the correct individuals without the risk of