Akio Morita

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  • Masaru Ibuka Corporate Culture

    The “Genesis” of this great corporate expedition brings history back to the minds who manufactured it: Japanese natives Masaru Ibuka and Akio Morita. During the explosive defense operations of Britain and France against hostile Germanic planes and the striking marches of Nazi soldiers at the break of massive world war (WWII), Masaru Ibuka began his generic electronics shop in a Tokyo department store in 1946. One year later (1947) the famed co-founder Akio Morita joined his efforts, inaugurating the erection of the Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation) company. The vision to claim global prominence and a massive market share in the field of electronics was unequivocal. With Masaru Ibuka envisioning the path to success in revolutionary technological inventions and Akio Morita believing in his notorious “convergence” principle by aggressive expansion into such growing fields as the film and music industry, the path to dominant success and corporate titanhood seemed profoundly attainable yet gruelingly long. In the initial stages of development, as the Tokyo Tsushin Kogyo, they endeavored to provide multiple standard…

    Words: 1640 - Pages: 7
  • Steve Jobs's Inventions

    creation of the first industrial research laboratory in Menlo Park, NJ (Romain Moisescot). This proves the thesis because Edison had a great impact on many people’s lives with the invention of the industrial research laboratory. That made Edison one of the multiple influences of Jobs and it exhilarated Jobs when creating a plethora of products. Edison had a great legacy because of the fact that he created the first research laboratory. What Edison accomplished is still important to this day…

    Words: 1970 - Pages: 8
  • Bad Management Structure Of Sony

    a. Sony is a Japanese conglomerate corporate with headquarter in Tokyo, Japan. It was founded by Akio Morita and Masaru Ibuka in 1946. It was ranked at the 105th in the list of Fortune Global 500 last year. Sony’s main products and services include electronics, games, entertainment and services such as banking & insurance. Notably, Sony is the fourth largest TV manufacturer after Samsung Electronics, LG Electronics and TCL. Sony’s slogan is BE MOVED. b. Sony has reported to have a net loss of…

    Words: 878 - Pages: 4
  • Sony Essay

    A. History and Development of the Company SONY, now being a famous Japanese multinational conglomerate was founded in May 7, 1946 by Masaru Ibuka and Akio Morita. Sony Corporation was the principal Japanese Company to put up its share in the form of American Depositary Receipts on the OTC market of the New York Stock Exchange,United States in the year 1961.In the year 1970, it was listed on the New York Stock Exchange. SONY started making history from the year 1973 ,when they first received…

    Words: 993 - Pages: 4
  • Apple Case Study: Apple As A Multinational Technology Company

    conditioners, Washing machines, Laptops and Smartphone. The first mobile phone was launched by Samsung in the year 1993 and was instantly a hit among the customers. This cell-phone was named SH-700 and was known for its quality & flawless performance. Earlier on Samsung was only producing CDMA handsets and soon become one of the major players in this arena. Here are Samsung models that are favourite: • Galaxy J7 • Galaxy S7 edge • Galaxy S6 • Galaxy S6 edge • Galaxy Note 7 SONY: SONY is a…

    Words: 999 - Pages: 4
  • Sony Culture Analysis

    Sony Corporation has adopted unique strategies to carve out a space for itself in the electronic products market. It is a company with an exceptionally strong commitment to research and an amazing passion for innovation. It follows the business culture of Japan, thereby juxtaposing the traditional strategies with the modern concepts. Since its inception, when it was founded in 1946 by Akio Morita and Masaru Ibuka, the company’s persistent focus on better technology for the people has constituted…

    Words: 1002 - Pages: 5
  • Sony Code Of Conduct Analysis

    1.0 Introduction Sony Corporation, commonly referred as Sony, which is a Japanese multinational conglomerate. Headquarter of Sony is currently located at Konan Minato, Tokyo, Japan. Sony is primarily focused on the electronics, game, entertainment and financial services sectors. Sony is founded on 7th May 1946 and founded by two Japanese, Masaru Ibuka and Akio Morita. Both of them are an engineer and a physicist, the Sony original name was Tokyo Tsushin Kogyo, which is Tokyo Telecommunications…

    Words: 1433 - Pages: 6
  • Schumpeter And Opie Research Paper

    enterprise will either value added, or scrapped. Therefore, innovation must become the instinct of the entrepreneur. However, innovation is not the "flash of genius". It is the results of the hard work of entrepreneurs. In the textbook “Small Business Management: Entrepreneurship and Beyond” (Hatten, 2011) pointed out five typical characteristics of entrepreneur, the first thing is innovation. That included product innovation, technological innovation, market innovation, and organization…

    Words: 1542 - Pages: 6
  • Samsung Case Study

    In the North America flat-panel television market, for example, it has 18.9 percent of the overall market while Sony has a 10.4 percent share. As a leader, its follow-up approach may not be adequate anymore. Many believe that now that Samsung is a leading manufacturer in the electronics market, it needs to change its “follower” mindset. In the early years of this decade Lee (2002) mentioned that the “follower attitude” was a problem of the entire electronics industry of Korea. According to him,…

    Words: 5672 - Pages: 23
  • Quaker Oats: Branding Challenges: Quaker Oats

    salesperson met her need and not her stated solution. A distinction needs to be drawn between responsive marketing, anticipative marketing, and creative marketing. A responsive marketer finds a stated need and fills it, while an anticipative marketer looks ahead to the needs that customers may have in the near future. In contrast, a creative marketer discovers and produces solutions that customers did not ask for, but to which they enthusiastically respond. Sony exemplifies a creative…

    Words: 230399 - Pages: 922
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