General Motors

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  • General Motors History

    In an effort to expand our business beyond the Maryland-Virginia-West Virginia area, we have looked to partner with one of the companies whose vehicles we customize and know best. Upon researching our options, General Motors was the most sensible choice, as it is the one our mechanics have the most experience with, and they make up most of the models that we specialize in. General Motors has a brand name that is known around the world, and has always had a reputation for quality, and performance. This is the kind of image that we wish to promote for our business, and would gain from such a partnership. General Motors History General Motors (GM) was incorporated on September 16, 1908 by William Durant, then head of the Buick Motor Company (, 2009). Soon after formation, the company went on a buying spree of other automobile companies, buying 30 of the approximately 45 that existed in the United States at that time by 1910 (, 2008;, 2009). Among the companies brought into the fold were Buick, Oldsmobile, Oakland (renamed Pontiac), and Cadillac. This new company was built as a conglomeration of separate brands with their own specialties ranging from simple to luxurious, a stark contrast…

    Words: 1070 - Pages: 5
  • General Motors Turnaround

    6. The turnaround post the bankruptcy and suggestions General motors had faced the issue in 2008 because of the downturn in its sale and went on for bankruptcy. Company had made turnaround since then and within five years of huge equity infusion by the US government, company had come out of crisis. In 2009, company was on the verge of being liquidated and was set to be closed. But it made a turnaround by restructuring itself. At that time, there also a fear that no one would like to buy a car…

    Words: 1010 - Pages: 5
  • General Motors: Company Analysis

    General Motors is a global automotive company united by a single purpose:” To earn customers for life.” This statement is the foundational promise for which General Motors bases its customer commitment upon. GM is an American multinational corporation that designs, manufacturers, markets, and distributes vehicles and vehicle parts, and sells financial services. They make a commitment to treat every customer with respect and to care about the customer, not only when they purchase a new vehicle,…

    Words: 800 - Pages: 4
  • General Motors Case Study

    Management of liabilities at General Motors is guided by a stated liability policy, market trends and present liabilities structures. Additionally, choice of the transaction is necessary for the modifications of exposure to interest rate. Considering the business of GM has both sides of demand and supply, interest rate changes such as an increase may lead to increased borrowing costs on the part of the General Motors. Interest rates increases may also cause hiked auto loans on the part of…

    Words: 828 - Pages: 4
  • General Motors: Diversity Case Study

    General Motors is a company that is customer oriented. They have the commitment to their customers to treat all with respect and appreciation. They want their customers to know they care about them, not only at the time they purchase a vehicle but throughout the ownership of that vehicle. General Motors has one purpose that is to keep customers for life. “General Motors has played a pivotal role in the global auto industry for more than 100 years (NA, 2016)”. In 1903, General Motors built…

    Words: 712 - Pages: 3
  • General Motors Case Study Summary

    Case Analysis: Will GM's Strategic Plan Lead to Future Success? Introduction As we know, General Motor (GM) is a famous American manufacture and distributes vehicle. It was founded in 1908 and led the global automotive industry for a long time. Now, you can see a car and commercial vehicles which were produced by General Motor anywhere. GM produce, sell and provide service brands including: Chevrolet, Buick, GMC, Cadillac, Hummer, Holden, etc. At present, GM's full range of models sold…

    Words: 1295 - Pages: 6
  • General Motors Motivation

    INTRODUCTION The Fremont plant of General Motors was founded in 1965. After 17 years of operation, the plant was closed due to experiencing labour-management conflict. Soon after the shutdown, GM and Toyota vehicles cooperated to reopen the plant called New United Manufacturing, Inc (NUMMI), which lately became one of the most successful plant in the car manufacturing industry. In order for NUMMI to be succeed, different management methods were applied, especially various strategies which…

    Words: 936 - Pages: 4
  • How Does General Motors Affect The Economy

    General Motors was founded on September 16, 1908 in Flint, Michigan, quickly developing into an industrial powerhouse in the United States, and more recently becoming one of the largest car and truck manufactures in the world. The beginning of General Motors Corporation can be traced back to 1892, when R.E. Olds collected all of his savings to convert his father's naval and industrial engine factory into the Olds Motor Vehicle Company to build horseless carriages. In 1895 the first car was…

    Words: 1022 - Pages: 5
  • General Motors: An American Success Story Analysis

    General Motors is an American success story. They started at the dawn of the 20th century, with a humble origin story; Buick began with horse drawn buggies, before starting its foray into the automobile market. For years it grew and expanded gobbling up smaller companies and incorporating them into its family. Just under one hundred years later, the state of General Motors’ empire started to deteriorate (which is directly due to a criminal lack of quality control). Then the housing bubble…

    Words: 828 - Pages: 4
  • General Motors Case Analysis

    Introduction General Motors (GM) is a Detroit based American automobiles manufacturer, and as of 2015 was the world’s 21st largest company as per Fortune 500. GM was founded by William Durant in 1908. Pursuing the strategy of “a car for every purse and purpose”, GM made a number of innovations to the automobile in the early 20th century. Later on, environmental concerns, increased oil prices, and foreign competition, forced GM to innovate further, bringing about engines that could run on…

    Words: 1657 - Pages: 7
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