General Motors is a company that is customer oriented. They have the commitment to their customers to treat all with respect and appreciation. They want their customers to know they care about them, not only at the time they purchase a vehicle but throughout the ownership of that vehicle. General Motors has one purpose that is to keep customers for life.
“General Motors has played a pivotal role in the global auto industry for more than 100 years (NA, 2016)”. In 1903, General Motors built its first motor car. This vehicle did not have a body and only weighed 560 pounds. It was designed by F.W. Hadges and he built it that way because it was the logical way to do it.
General Motors employs 216,000 employees that help to make it the finest …show more content…
Diversity is the accepting and understanding that anyone involved has something to offer. Diversity can build a business by taking ideas from all involved no matter what. In the past General Motors has been committed to diversity in its leadership. “GM was the first automaker with a Minority Dealer Initiative, the first automaker with a Minority Supplier Initiative and the first to offer a Women’s Retail Initiative (DeCuir-DiNicola, N.D. )”. General Motors believes diversity is their customers, employees, suppliers, dealers and any other aspects of their business. This diversity has carried them into the present and into the future. They use this diversity to build up customer enthusiasm in which will help their business to …show more content…
GM uses diversity to be competitive by not limiting themselves to who they hire. They are open to the concept that all have something to give and it does not matter what background you come from. GM gives all their new hires a mentor to help them adapt. This keeps their turnover rate down and in the end saves money for GM. This would also give them a competitive advantage because they do not have to keep focusing on training new people.
With diversity there comes a challenge. Not everyone feels the same way about other people or cultural beliefs. These differences can cause friction between people. With GM being a diversified company, they have different races, cultures and sexual preferences in their workforce and customer pool. These differences can cause employees and dealers or any other part of the GM business to clash. GM has to be able to handle the differences and make rules that are best for everyone involved. GM has to make sure they do not discriminate or make unfair
“General Motors has played a pivotal role in the global auto industry for more than 100 years (NA, 2016)”. In 1903, General Motors built its first motor car. This vehicle did not have a body and only weighed 560 pounds. It was designed by F.W. Hadges and he built it that way because it was the logical way to do it.
General Motors employs 216,000 employees that help to make it the finest …show more content…
Diversity is the accepting and understanding that anyone involved has something to offer. Diversity can build a business by taking ideas from all involved no matter what. In the past General Motors has been committed to diversity in its leadership. “GM was the first automaker with a Minority Dealer Initiative, the first automaker with a Minority Supplier Initiative and the first to offer a Women’s Retail Initiative (DeCuir-DiNicola, N.D. )”. General Motors believes diversity is their customers, employees, suppliers, dealers and any other aspects of their business. This diversity has carried them into the present and into the future. They use this diversity to build up customer enthusiasm in which will help their business to …show more content…
GM uses diversity to be competitive by not limiting themselves to who they hire. They are open to the concept that all have something to give and it does not matter what background you come from. GM gives all their new hires a mentor to help them adapt. This keeps their turnover rate down and in the end saves money for GM. This would also give them a competitive advantage because they do not have to keep focusing on training new people.
With diversity there comes a challenge. Not everyone feels the same way about other people or cultural beliefs. These differences can cause friction between people. With GM being a diversified company, they have different races, cultures and sexual preferences in their workforce and customer pool. These differences can cause employees and dealers or any other part of the GM business to clash. GM has to be able to handle the differences and make rules that are best for everyone involved. GM has to make sure they do not discriminate or make unfair