In an effort to expand our business beyond the Maryland-Virginia-West Virginia area, we have looked to partner with one of the companies whose vehicles we customize and know best. Upon researching our options, General Motors was the most sensible choice, as it is the one our mechanics have the most experience with, and they make up most of the models that we specialize in. General Motors has a brand name that is known around the world, and has always had a reputation for quality, and performance. This is the kind of image that we wish to promote for our business, and would gain from such a partnership.
General Motors
History
General Motors (GM) was incorporated on September 16, 1908 by William Durant, then head of the Buick Motor Company (History.com, 2009). Soon after formation, the company went on a buying spree of other automobile companies, buying 30 of the approximately 45 that existed in the United States at that time by 1910 (u-s-history.com, 2008; History.com, 2009). Among the companies brought into the fold were Buick, Oldsmobile, Oakland (renamed Pontiac), and Cadillac. This new company was built as a conglomeration of separate brands with their own specialties ranging from simple to luxurious, a stark contrast …show more content…
The company was struggling to avoid bankruptcy, but was quickly running out of cash (Bigman, 2013). A plan was devised that would shorten the amount of time to go through bankruptcy proceedings from a few years to less than two months. This helped allay the outcomes that GM had feared, that no one would buy a car from a company going bankrupt (Bigman, 2013). It was during this Chapter 11 restructuring in 2010 that GM discontinued several brands, leaving only Chevrolet, GMC, Cadillac, and Buick (Bigman, 2013). GM returned to prominence, again becoming the leading automotive manufacturer in the world the following year (New York Daily News,
General Motors
History
General Motors (GM) was incorporated on September 16, 1908 by William Durant, then head of the Buick Motor Company (History.com, 2009). Soon after formation, the company went on a buying spree of other automobile companies, buying 30 of the approximately 45 that existed in the United States at that time by 1910 (u-s-history.com, 2008; History.com, 2009). Among the companies brought into the fold were Buick, Oldsmobile, Oakland (renamed Pontiac), and Cadillac. This new company was built as a conglomeration of separate brands with their own specialties ranging from simple to luxurious, a stark contrast …show more content…
The company was struggling to avoid bankruptcy, but was quickly running out of cash (Bigman, 2013). A plan was devised that would shorten the amount of time to go through bankruptcy proceedings from a few years to less than two months. This helped allay the outcomes that GM had feared, that no one would buy a car from a company going bankrupt (Bigman, 2013). It was during this Chapter 11 restructuring in 2010 that GM discontinued several brands, leaving only Chevrolet, GMC, Cadillac, and Buick (Bigman, 2013). GM returned to prominence, again becoming the leading automotive manufacturer in the world the following year (New York Daily News,