General Motors: Company Analysis

Good Essays
General Motors is a global automotive company united by a single purpose:” To earn customers for life.” This statement is the foundational promise for which General Motors bases its customer commitment upon. GM is an American multinational corporation that designs, manufacturers, markets, and distributes vehicles and vehicle parts, and sells financial services. They make a commitment to treat every customer with respect and to care about the customer, not only when they purchase a new vehicle, but for as long as the own a general motors product. General Motors strives to earn the loyalty of their customers by making better, safer, higher quality vehicles. GM credits themselves by stating that they employ the finest workforce in the world assembled …show more content…
GM is also credited for having 16 facilities receiving the EPA Energy Star and were granted more clean-energy patents than any other company in more than a decade. Energy-efficient operations have saved GM $73 million in the year 2016 alone. General Motors sustainability plan views industry challenges and change as new business opportunities that can drive additional value for their customers. They call their plan “customer-driven sustainability.” By utilizing the methods of designing more fuel efficient vehicles to deploying advanced-safety technologies for their workforce GM is able to make strategic decisions based on how the outcomes ultimately translate into value for the customers. In this process GM is executing key business imperatives that are sustainable rather than viewing sustainability as a separate corporate …show more content…
GM is committed to achieving superior financial and operating results while conforming to the highest standards of business conduct. The standards that GM operates by provide the basis for their commitments to their customers, employees, business partners, and community. GM outlines its Quality Management System’s particular requirements through the application of ISO 9001:2008 for automotive production and relevant service part organizations in the ISO/TS 16949:2009, Second Addition, June 15, 2009 document for automotive customer specified parts, and for production and/or services that are manufactured. General Motors is the world 's largest vehicle manufacturer whom designs, builds and markets cars and trucks worldwide and has been the global automotive sales leader since 1931. They take extreme pride in their company platform for which they base their renowned customer loyalty

Related Documents

  • Decent Essays

    According to GM (2015), this means that we are committed to delivering vehicles with compelling designs, flawless quality and reliability, and leading safety, fuel economy and infotainment features. All are intended to create that special bond that can only happen between a driver and their vehicle. Making the world’s best vehicles can only happen with the world’s greatest employees” (GM, 2015). The culture at GM…

    • 364 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    This will increase scope and also lead to economies of scale. However, it also requires a robust & dynamic supply chain. GM, in association with LG Chem is putting up a factory to produce batteries. This strategic partnership favors GM, as LG Chem is a known & trusted name in the electrical field. While the battery chemistry belongs to GM, LG brings decades of successful experience of the electrical/electronic field.…

    • 841 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Ford Motor Company is a well-known global automotive business. It is an American automobile company that established and headquartered in the city of Dearborn, Michigan. Henry Ford began the company in the year of 1903. Ford’s purpose is to create, design, and sell vehicles such as cars, SUV’S, sports cars, trucks, and even service parts. Ford is in an excellent position that remains to compete for business share in the USA and globally.…

    • 1980 Words
    • 8 Pages
    Decent Essays
  • Decent Essays

    GLOBAL STRATEGIC MANAGEMENT: TESLA CASE STUDY CHERRIANNE SCOTT (4324333) What are the key Elements of Tesla Motor's Strategic Decisions? The key element of Tesla Motor’s strategic decision is that they are the driving force behind technology and product development and a prime innovator for electrical vehicles. For decades, Tesla have been investing a large share of their earnings towards research and development in order to develop car models and technologies that were more affordable for their customers and to gain a competitive edge over their competitors. The following are strategies that Tesla Motor uses in all its functional areas:  Human Resource: Human resource is also a key objective in Tesla’s strategic decision. They strive to…

    • 1161 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    This new image is slowing coming about, but Ford is currently producing some of the most energy efficient vehicles in the U.S. (Voight, 2013). Ford also recruited marketer James Farley from the U.S. division of Toyota, and Farley is now in charge of global marketing for Ford. Farley has openly expressed his determination to further expand…

    • 1475 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    BMW Case Analysis

    • 1031 Words
    • 5 Pages

    According to the Dow Jones Sustainability Index (DJSI), the BMW Group was several times ranked top for the past few years (DJSI, 2014). Indeed, in this indicator the economic, social and ecological activities of a company were assessed. Moreover, according to the BrandZ TOP 100 report, which evaluates the market value of the brand, BMW is steadily among the top three companies in the automotive industry with the market value of $34,214 million in 2014 (The Best 100 Brands, 2014). The corporate strategy of the BMW Group is a cornerstone of its success. The company’s development strategy «Strategy Number ONE» is based on the following components: Growth, Profitability, Shaping the Future and Access to Technologies and Customers (Strategy Number ONE, 2007).…

    • 1031 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Tesla Case Study Essay

    • 1104 Words
    • 5 Pages

    Tesla’s organizational culture thrives on innovation and continuous innovation opportunities that stand out from other auto-companies and demonstrates the rapid problem-solving abilities of the employees. Tesla has constantly introduced unprecedented electric vehicles over the last few years as well as sustainable energy products like Powerwall, Solar Panel and Solar Roof. These abilities clearly reflect the advantages of Tesla’s organizational culture. Tesla’s culture driven success proven by its unique products is demonstrated in the next…

    • 1104 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Dana Holding Case Summary

    • 1703 Words
    • 7 Pages

    Dana’s prosperity in the automotive industry comes from the business-level and corporate-level strategies it utilizes (Hitt, Ireland, & Hoskisson, 2014). The business-level approaches that Dana uses allow it to meet the demands, needs and preferences of its customers and to achieve impressive annual returns. The company’s corporate-level tactics enable it make excellent strategic decisions that affect its entire management and performance (Hill & Jones, 2012). This paper explores the various kinds of business-level and corporate-level strategies used at Dana Holding Corporation. It also looks at Dana’s competition and suggests the most efficient business- and corporate-level approaches that the company can use for its long-term success.…

    • 1703 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Johnson Controls, Inc. is a global diversified technology and industrial leader serving customers in more than 150 countries (JCI, 2015). Employees worldwide create quality products, services and solutions to optimize energy and operational efficiencies of buildings; lead-acid automotive batteries and advanced batteries for hybrid and electric vehicles; and interior systems for automobiles. Johnson Controls, Inc. has become a global leader in three areas of business: Automotive Experience, Power Solutions, and Building Efficiency. They provide innovative automotive interiors that help make driving more comfortable, safe, and enjoyable. In buildings, they offer products and services that optimize energy use and improve comfort and security,…

    • 1254 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    Conformity and tradition Hyundai put Customer First as core value because its sees itself as customer orientated. The company believes in commitment and to exceed customers expectations. Reputation influences consumers in a far greater way than could ever be measured on a balance sheet. They promote a customer-driven corporate culture by providing the best quality and impeccable service with all values centered on our customers. The recall of the cars pushed Hyundai into reviving their strategy in order to restore their reputation and be customer centric.…

    • 941 Words
    • 4 Pages
    Decent Essays