General Motors: Company Analysis

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General Motors is a global automotive company united by a single purpose:” To earn customers for life.” This statement is the foundational promise for which General Motors bases its customer commitment upon. GM is an American multinational corporation that designs, manufacturers, markets, and distributes vehicles and vehicle parts, and sells financial services. They make a commitment to treat every customer with respect and to care about the customer, not only when they purchase a new vehicle, but for as long as the own a general motors product. General Motors strives to earn the loyalty of their customers by making better, safer, higher quality vehicles. GM credits themselves by stating that they employ the finest workforce in the world assembled …show more content…
GM is also credited for having 16 facilities receiving the EPA Energy Star and were granted more clean-energy patents than any other company in more than a decade. Energy-efficient operations have saved GM $73 million in the year 2016 alone. General Motors sustainability plan views industry challenges and change as new business opportunities that can drive additional value for their customers. They call their plan “customer-driven sustainability.” By utilizing the methods of designing more fuel efficient vehicles to deploying advanced-safety technologies for their workforce GM is able to make strategic decisions based on how the outcomes ultimately translate into value for the customers. In this process GM is executing key business imperatives that are sustainable rather than viewing sustainability as a separate corporate …show more content…
GM is committed to achieving superior financial and operating results while conforming to the highest standards of business conduct. The standards that GM operates by provide the basis for their commitments to their customers, employees, business partners, and community. GM outlines its Quality Management System’s particular requirements through the application of ISO 9001:2008 for automotive production and relevant service part organizations in the ISO/TS 16949:2009, Second Addition, June 15, 2009 document for automotive customer specified parts, and for production and/or services that are manufactured. General Motors is the world 's largest vehicle manufacturer whom designs, builds and markets cars and trucks worldwide and has been the global automotive sales leader since 1931. They take extreme pride in their company platform for which they base their renowned customer loyalty

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