Generation Y

ndependence vs Teamwork Generation Y individuals value independence just as much as teamwork. Finding the right balance is highly important because working in a team gives the feeling that one is included and working individually gives the ability to grow professionally. In addition to this, this generation can work very well in groups. Yet, their parents also raised them with the mindset that they have to see themselves as unique individuals and taught them the value of individuality and individual thinking. This explains why the majority of Generation Y individuals constantly seek the right balance between independence and teamwork. (Hansen, n.d.), (Kane, n.d.) 2.4.3.2 Employment expectations This generation consists of individuals that…

Tim Urban, the author of “Why Generation Y Yuppies are Unhappy” thinks he has the answers to becoming happier in an unhappy generation. Using language that is informal and authoritative, he uses tone as a device to establish credibility, but remains educational throughout. There is a danger of using of using such a tone, when it is not backed up correctly. But fortunately for Urban, he writes to the heart of the problem and does not back down. In this essay, the author talks about happiness…

like authority figures. They don’t like being told what to do (Milligan, 2014, p.25).” As the saying goes they essentially “work to live not live to work”. Millennials or Generation Y were born from the early 1980’s to the early 2000’s. They are known for being the most tech-savvy out of all the generations. They are confrontational when it comes to authority. According to Meister & Willyerd, millennials are not willing to sacrifice their personal lives for their work lives. They view work as an…

Millennials, also known as generation Y, were born between the mid 1980’s to the 2000’s. This is the largest generation so far, as well as the most diverse in the United States population. According to the Pew Research Center analysis of U.S. Census Bureau data, “more than one-in-three American workers today are Millennials (adults ages 18 to 34 in 2015) and this year they surpassed Generation X to become the largest share of the American workforce” (Fry). Millennials have grown up with…

Dealing with Generation X and Generation Y in the Workplace When you take a look at any given workplace in today’s world you will see more diversity than ever before. This not only includes more women, minorities, and religious groups but more age differences than ever as well. There are more generations working together at the same time and in the same place than there has ever been in history. It is not uncommon to see a seventy-year-old person working in the same place as an…

Millennials – aka Generation Y – are changing the business development rule book. Sometimes referred to as digital natives, Millennials are roughly defined as anyone born between 1980 and 1997, though there are no exact dates for when the millennial generation starts and ends. According to a recent study by the Pew Research Center, the nation’s approximately 75 million Millennials outnumber Baby Boomers in the workforce. This milestone occurred in the first quarter of 2015, as the millennial…

themselves (Urban). A GYPSY, or a Generation Y Protagonist and Special Yuppie, is a middle to upper class citizen born between the late 1970s and the mid 1990s. All GYPSYs believe that they will be the best in their field because they are “special.” However, reality shows that this is not the case and that hard work is required to create and sustain a successful career, not just being told over and over that they are special. Tim Urban, writer of “Why Generation Y Yuppies Are Unhappy,” expresses…

the millennial generation is people who are born between the years of 1980 and the year 2000 and they are often called "the generation y". She talks about how the new generation are taking over the work force and , also are the first generation to be transferring to adulthood into the new millennium. We are socially acceptable to society much more than anyone else in the past. We always want things to be our way in the work force. According to Johnson millennials want instant gratification,…

LITERATURE REVIEW 2.0 Introduction This chapter provides a review of previous study which is related to generation Y, characteristics of generation Y, the differences between generation X and generation Y, level of income adequacy, and expenditure pattern. 2.1 Generation Y 2.1.1 Who is generation Y? The word of “Generation Y” comes from the Advertising Age magazine since 1993. Generation Y, Boomlets, Echo Boomers, Millennial Generation or Internet Generation (Cameron, 2007) are those…

psychology of not only how they think but also how they are influenced from outside sources (culture, family, friends and media). The consumer behavior for the three youngest age cohorts, Generations X, Y and Tweens (who are a subset of Generation Z), are different thus the marketer must adapt its marketing mix to match the consumption of the cohorts. Babin and Harris state that the “Generation X consumers were born between 1965 and 1980”, while the Generation Y consumers “were born between 1981…