Why Generation Y Yuppies Are Unhappy Analysis

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Tim Urban, the author of “Why Generation Y Yuppies are Unhappy” thinks he has the answers to becoming happier in an unhappy generation. Using language that is informal and authoritative, he uses tone as a device to establish credibility, but remains educational throughout. There is a danger of using of using such a tone, when it is not backed up correctly. But fortunately for Urban, he writes to the heart of the problem and does not back down. In this essay, the author talks about happiness and how to achieve it. Urban uses things like Generation Y and Generation Baby Boomers to state a point that the people of this generation are less happy because of the way they were brought up. Lucy, who is a fictional character Urban uses to state his …show more content…
The pictures go along with the message he is stating, using unicorns to signify being special and one of a kind. Using graphs to both make him look more credible and to visualize the statements he makes. Such as stating that Lucy believes she is more special than every other GYSPY out there, so Urban uses the unicorn on top of Lucy’s graph and all other human examples do not have a unicorn on top of there graph. He goes on to say that this is a problem because all GYPSYs think they are special, thus negating the very definition of the word. If everyone is special, no one is special because everyone is special. The very definition of special is better, greater, or otherwise different from the rest. What Urban does with this part of the essay is bring to the surface what we all think about ourselves. We all think we are special or unique. But in the world there are only a few that are actually special. He makes the reader come to terms or at least start to think about if they themselves are special, which is not the case. Another thing Urban does that I found interesting is bring up Facebook. Us of Generation Y are haunted by the cultural phenomenon of Facebook Image Crafting. Because of the explosion of modern social media, image crafting is what happens when people post their most attractive or positive picture forward, regardless of status, wealth, or personal life at the moment. Even in death, hard times, social

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