AirTran Airways

of first class tickets. They both are known as a “premier” airline with the ability to offer high-quality service. As of January 2018, Delta had a market capitalization of $42 billion and reported FY 2017 revenue of 41.2 billion; it is one of the highest performers in the sector over the last five years. But United is the founding member of Star alliance, which is comprised of 27 different airlines, totaling more than 22.5 billion and quarterly earns of 9.9 billion. This place United as the…

Flight consumer population consist of the passengers that do not have fear of flying and the passengers affected by fear of flying. Therefore, two utility functions are defined. The passenger utility function not affected by fear of flying U is determined by: a) consumer income Y, b) airfare for chosen route p, c) opportunity cost of time spend on the flight u, d) frequency delay cost, e) stochastic delay cost and f) passenger loyalty/travel benefit A. The mathematical formulation of the…

Yield Management Yield management originated in the air craft industry back in the end of the 1970. People’s Express startet the new trend, and sold their tickets at a lower fare than the competing airline companies. To not lose the price conscious customers to People’s Express, the competing airline companies followed this trend and sold cheaper plane tickets to the price conscious. This is the most important principle in yield management; to sell the right product to the right customer to…

Information goods Information goods to not highlight in the airline industry as a seller, however airlines do use information goods, as with other industries, in some format. Airlines that provide in-flight movies and music are making use of providing information goods to their customers especially if they charge a fee for this. Weather reports (Ward 2016) is another illustration of a very beneficial information good used by airlines when deciding on diversions within routes. The importance…

Revenue management (RM) was first implemented in the 1970s and practised mainly within the airline industry, also known as airline yield management (Cross, Higbie, & Cross., 2009). Smith (1992) described revenue management as “selling the right seats to the right customers at the right price” (as cited in Schuessler, 2010). In the late 1980s, the hotel industry adopted this practice from the airline industry, with a similar objective to increase revenue. The implementation of RM by American…

London-Gatwick Airport (LGW) is the second airport by size and passenger traffic in the British capital. It is located 43 kilometers to the South of Greater London. Basically, it is served by low-cost airlines, as well as part of flights of British Airways. Arriving and Departing in LGW Public Transit from LGW Gatwick Airport has good public transport connection with London. Passengers can use one out of three types of trains: Gatwick Express, Southern Railway, and First Capital Connect.…

Frontier Airlines is an American airline company offering low fare flights. It has roughly 60 destinations mostly throughout the US and a few international destinations. The company was incorporated on February 8, 1994, and started flight operations on July 5, 1994. The group of owners included the old executives of a ceased airline company with the same name. (Frontier Airlines 1950-1986) The company has over 3,000 employees who operate more than 275 flights a day by over 65 aircraft. This…

What multi-modal impact does Qantas have with their DFW hub? With Qantas using DFW as one if its current hubs. The airline has the opportunity to now bypass San Francisco, which reveals a lot of the current congestion the airline or passengers used to deal with. Also, DFW has much better connections since Qantas and American Airlines became partners for all United States Flights. Finally, DFW is a major airport and it’s not going to be deserted at any time of the day or night, but in terms…

Introduction: The Irish Organisation that I am familiar with and have chosen to do this assignment on is Ryanair Ltd. Ryanair is an Irish low-cost airline that was founded in 1985 by Tony Ryan. Today Ryanair is the second largest airline company in Europe behind Lufthansa Group and it carries approximately 105 million people over 1600 routes. It operates from 200 airports in 31 countries. Ryanair struggled in its first few years before Michael O’ Leary took over in the 1990’s. He restructured…

passenger traffic. In 2016, it handled 75.7 million passengers. Heathrow is one of six airports with scheduled services serving in London area. Heathrow is owned and operated by Heathrow Airport Holding. London Heathrow is the main hub of British Airways and Virgin Atlantic. It has 2 parallel east-west runways along with four operational terminals numbered 2-5 and a cargo terminal and covers 12.27 square kilometres. Heathrow Airport is used by over 80…