ATA Airlines

Record-breaking financial results have been Southwest signature since the founding of the airline with only few exceptions. For this assignment, I will only be reporting on the 2014 and 2015 financial performance. 2015 was the 42nd consecutive year of profitability for Southwest out of its 45th year of service, and 49 years of existence. Southwest is the only airline that did not lay off employees due to the September 11, 2001 airlines debacle. This shows the prudence and smartness of the people…

Southwest Airlines Thesis Statement: Southwest Airlines have never made promises it could not keep and considering its history makes it obvious and clear that it has always been a company whose key characteristic or attribute was “trustworthiness”. Introduction A half a century ago, Rollin King and Herb Kelleher decided to join together and to start a different sort of airline. So, in 1967 South West Airlines was started. However, the company’s name at the time was Air Southwest and then…

business does not collapse. Southwest is a company carrying out its business in the airline industry. It has been a profitable company for over 40 years and this has been due to its re-strategizing and its innovating to ensure the business is being ran in the right manner. Over time, competitors in the market such as Delta Air Lines, which made an acquisition of Northwest Air Lines and in recent years United Airlines, has had to change their business models to try and keep up with the…

The Airline industry is characterized by strategic management and competitiveness. The paper seeks to provide information concerning the impacts of the changes in technology and globalization on the airline industry. Furthermore, the paper would also integrate the resource based model and the industrial organization model to try and determine the above average returns witnessed in the Airline industry. The paper seeks to analyze a case involving the Southwest Airlines. The globalization process…

Southwest Airlines For many us, planning a trip is an arduous task of searching for the best flight times and prices. Once we book our ticket, our thoughts turn to baggage restrictions, fees, dealing with delays and cantankerous airline employees. Most airlines have truly taken the fun out of travel! There is an airline standing at the forefront, and showing travelers the “LUV”. Southwest Airlines believes that “Our Purpose is to connect People to what’s important in their lives through…

This new airline will base its business and marketing strategies on achieving high and profitable, load factors through absorption of unmet demand in three key air-traffic categories, not served and under-served route on which high unmet demand currently exists or can be readily developed, serving key niche market where demand is either unmet or poorly served, and meeting peak traffic demand on certain key regional, seasonal and variable route where very high load factor can be predicted despite…

Since last three decades one sees a huge transformation that has occurred in airline industry. Companies once owned by state or government went into private hands that then formed strategic alliance to maximize profits and reduce cost. Such alliances also provided numerous other facilities. For example, joint marketing activities, code sharing, flier programs. Earlier companies only had bilateral or multilateral agreements amongst themselves but later on with the advancement in technology,…

What if you're not a regular traveller and your budget is limited? As many travellers that have bought flight tickets has found, buying the cheap flights can be quite the gamble. Buying a ticket too soon you might miss out on the specials that airline carriers announce before your flight date. If you buy your flight ticket too late, you might end up paying more than you would a week ago. Not even to mention the chances that flights are sold out before you have a chance to book your flight.…

first flight on April 9, 1967 and served for Lufthansa in feb-1968. This airplane is the smallest version of the 737. A total of 30 737-100s were ordered and delivered; the final commercial delivered took place on oct-31, 1969 to malasaya Singapore airlines. 737-100s remain in commercial service the original Boeing prototype, last operated by NASA and retired more than 30 years after its maiden flight is on exhibit in the museum of flight in Seattle. 737-200…

customer’s boarding pass. The country’s most popular airlines’ fees are unnecessary and excessive, and they serve for no other purpose than to increase…