Taking the Chore Out of Holiday Shopping Essay example
Limit your theme to two or three colours, and remember that red and green are not the only holiday colours – this year, you can expect to see lots of blues and yellows, including gold.
Once you have determined your theme, stick with it and carry it through everything – your website, your advertising, your direct mail, your window and interior displays, your signing and your packaging, such as bags, boxes and ribbon.
Navigating the Store – Shoppability
What’s your store’s shoppability rating