Anchor text

In this paper I shall review the website of Thomas Cook, the travel agency based in Europe and offering holidays throughout the world. I plan to detail the four posed questions; URL, ‘above the fold’, anchor texts and conversion opportunities, before summarising with my own thoughts on the sites effectiveness to me, as an average consumer. Thomas Cook is part of a larger holiday company, offering a range of different holidays (sun, city, adventure cruise), but I shall concern myself the Thomas Cook element, its URL is www.thomascook.com. It is a simple and easy to remember address, that leaves you in no doubt about what or where you are going when you navigate to them. It is always a good idea from a branding point of view to utilise your name as you web address as it leads the consumer to associate your name with the activity they are planning. Just as…

This will not only update key safety and environmental standards, it will also deter Albatross Anchor from having to pay fines or be closed down in the future if they have repeated violations. In order to help with this alignment with the U. S. environmental and safety standards the remodel to the production area needs to be completed. The remodel will move the foundry and the production machines to the far end of the building and put the warehouse on the same side as shipping and receiving…

determination to pull it back on course. The turbulent thoughts of your mind can pull your sailboat way off track. At times, pulling it into the dangerous whirlpools of the Bermuda Triangle! My mind must be anchored strong and steady to stay on course in the storm of negative thinking. Just as I pull my body back to proper position to make a technical correction, I can pull my mind back the same way by using an anchor. An anchor is a series of thoughts or actions that will pull someone 's mind…

accept who they really are. When an individual is surrounded by concepts and figures that create stress and pressure, initially he or she will attempt to avoid the feared concepts and figures with panic of judgement and loneliness. Craig presents himself as your everyday average teenage boy, but inside of his head things are totally different, he lives in a world of tentacles and anchors “Tentacles are the evil tasks that invade my life ” which include his American history class, he…

both the illustrations and written text generally can exist independently, but complement each other. There is a strong marriage between the written and visual language in Tan’s book that creates a harmonious connection to powerfully and effectively represent depression. The illustrations in The Red Tree are the most important element of the book; Tan effectively represents depression by using colour, strong imagery and the significance of a red leaf which appears somewhere on each page. The…

When the required twenty minutes was up we moved into our writing lesson. The idea was to stick with the non-fiction theme and teach them how to write an information text. I chose to do a lesson about “What am I good at.” I felt that the time that I had to complete this lesson, twenty minutes, I didn’t have time to require them to write about something that they would have to research. From earlier classes that I have taken at USC, I knew that using the knowledge that the students’ already…

nature of discovery is best explored both in and through a text in order to receive a more sustained understanding of the concept. The two approaches are closely linked and, as a result, complement each other to quite a large extent. James Bradley’s novel Wrack and Raymond Carver’s short story So Much Water So Close to Home (So Much Water) contrast the effects of the process of deliberate discoveries evoked by necessity with sudden physical discoveries on an individual’s relationships.…

Forget the image of the lone developer, sitting alone in a room coding on a Matrix-like black and green screen. No matter the code produced, developers need to be not only good oral communicators, they must also be able to write well. But we all struggle to use the language correctly and in a business where teams have developers with different native languages (my first language is Portuguese) we all need some help. In this post, I 'll provide an overview of some techniques and tools that…

reading practices (code breaker, meaning maker, text user and text analyst) (Anstey, 2002). The first part of the Four Resource, code breaking, requires using semiotic systems used within texts to make sense of the “marks on the…

In order for students to achieve optimum learning, it is paramount for one not to underestimate the selection as well as usage of relevant and appropriate texts. It is through the use of suitable strategies and available resources that one can implement an effective learning program in order to satisfy the needs of the students within the context of the Syllabus. The Fisher curriculum library presents itself as a valuable stepping stone for pre-service teachers to hone their skills in gathering…