Advertisement Analysis Essay

Farm Fresh Advertising The use of advertisements has been and continues to be one of the top ways to promote merchandise. This business is now a multibillion dollar industry and is growing drastically every year. The techniques employed by businesses to grow their profits have only been increasing as humanity dives into an ever more technological age. Advertisements are everywhere you look. You see hundreds every day. Most of these seem to go unnoticed by many, but when you go to the mall,…

The crisis relief advertisement centers the focus of attention by displaying a picture of a disabled boy to stir up feelings of guilt and despair in the viewer. The hands are all located at the very edge of the image. This is done in order to emphasize the positioning of the boy. The circular shape of the hands act as a visual perimeter as if encasing the boy inside a pen.The gravity of the image is showcased by the amputated right leg of a young boy who is wrapped in bloody bandages. On a…

This is an advertisement done by the grocery store HEB, about their fresh lean meats. Using bright colors and a catchphrase to emphasize the leanness of the meat; as well as a well-known health association used to give credibility and using a logical approach. The purpose of HEB’s advertisement is to show the consumer about the healthiness of the meat and have their extra lean meat be bought; providing a new and healthy way to eat meat. One of the center focuses of the advertisement is a big…

Advertisements are deceiving; cigarette companies use them to target consumers of different social statuses, race, and ages. The majority of the ads portray an image that makes the consumer believe that if they use their product they will look or be as happy as the person shown in the ad. Yet many ads do not show the side effect that their product can have or the effect it can cause on the consumers health. For example in my ad, it tries to convince young adults to buy Newport cigarettes. The ad…

In 2012, Hirsch et al. published a study called Personalized Persuasion: Tailoring Persuasive Appeals to Recipients’ Personality Trait in which they created five different advertisements for one singular product. Each advertisement was specifically designed for one of the “Big Five Personality Traits” which are openness, conscientiousness, extraversion, agreeableness, and neuroticism. In that paper they found that if they matched the marketing package specifically to each personality trait that…

This particular advertisement is advertising a hair salon from Edmonton, Alberta named Fluid Salon. The advertisement shows a picture of a women sitting on a couch with a black eye while there is a dominant looking man standing behind her holding a diamond necklace with the words “look good in all you do” in the top left corner. The advertisement is implying that domestic abuse is okay as long as the women’s hair looks good. The purpose of this advertisement is to get women to come into the…

One of the main focuses of an advertisement is to sell a product. As explained by James Twitchell, the primary focus of advertisements is, "... not to just to brand parity objects but also to brand consumers as they move these various communities. ... Hence, at the macro level the task of advertising is to convince different sets of consumers - target groups - that the quarter they observe is somehow different in meaning and value than the same quarter seen by their ... neighbors." (Twitchell,…

Anti-smoking advertisements are widely distributed throughout our society, often showing the harmful effects of smoking which can be seen either from television, the internet or even on freeway billboards which people see every day. In addition an ad that does a great job of conveying the message that smoking only cause you harm is one that displays a black and white background, showing a young man smoking a cigarette, and with the smoke from its cigarette it transforming into a gun pointed at…

hundreds of advertisements that impact us in different ways through the television, radio, billboards or the internet. We are surrounded by advertisements that illustrate women and men representing their typical stereotypes roles such as the woman cooking and cleaning and men as the financial providers and the one in charge. To be able to confirm this gender stereotype theory our group watched three hours of prime time television on the CBS network and paid special attention to the…

simply just how to live a healthy life. In a document written by The American Psychological Association, the narrator states that kids on average spend approximately 44.5 hours a week online and research shows a strong link between an increase in advertisements for non-nutritious foods and childhood obesity rates. This shows that the more kids are exposed to ads campaigning unhealthy food, the more likely they are to buy it and suffer from obesity. Furthermore, over the past 25 years the…