Crisis Relief Advertisement Analysis

The crisis relief advertisement centers the focus of attention by displaying a picture of a disabled boy to stir up feelings of guilt and despair in the viewer. The hands are all located at the very edge of the image. This is done in order to emphasize the positioning of the boy. The circular shape of the hands act as a visual perimeter as if encasing the boy inside a pen.The gravity of the image is showcased by the amputated right leg of a young boy who is wrapped in bloody bandages. On a closer look the blood from the bandages has bled out onto the sheets and onto the diaper of the baby 's lower body, in addition an IV runs through the right leg of the boy. The fact that the boy has not been cleaned in up in preparation for the picture adds to the realness of the image and situation. Perhaps the hospital attending to him cannot afford enough bandages and sheets to change them frequently.The image is taken with the boy in this condition rather the after a bandage change to boost the sense of sympathy and pity provoked out of the viewer. As well, the young boy body’s language and facial expression gives an aurora of sadness that rubs off on the reader. The boy’s glare stares directly at the viewer. Since the boy seems to be acknowledging the viewer, the eye contact creates a personal call to action and the …show more content…
The composer’s use of thumbs up in this situation is ironic because the image is horrific yet the a thumbs up is sign of approval. All the people around the boy are showing approval of his circumstance and “liking” this depressing image. It is illogical for people to say “like this to spread the word” or “like this to help” when in reality no one should like the fact that another human being is in the condition. The composer uses these thumbs as a key component in order to emphasize how naive and ignorant people