Farm Fresh Advertising
The use of advertisements has been and continues to be one of the top ways to promote merchandise. This business is now a multibillion dollar industry and is growing drastically every year. The techniques employed by businesses to grow their profits have only been increasing as humanity dives into an ever more technological age. Advertisements are everywhere you look. You see hundreds every day. Most of these seem to go unnoticed by many, but when you go to the mall, supermarket or gas station don’t you fall toward the goods that are most advertised or well known by habit? This is how people analyze the effectiveness of advertisements. Peoples reaction the first, second, third, hundredth time they see an ad they think …show more content…
The red is a well-known activator for hunger and is one of the main reasons that many fast food restaurants use it in their color scheme. Green is one that women find enjoy looking at and draws in a nature or environmental feel. The browns of the chip make it stand out to look like a natural brown bag and the white text works well to contrast the red while leaving the pictures as the focus of the advertisement. There is more symbolism with the angles that the bag is at and the falling of the last few pieces of jalapeno. They also bring an artsy feel by using a star over flavors, the font used within the ad and the addition of one of their taglines unique in every wave with wave squiggle underlined. Solomon brings this concept into perspective with “The logic of advertising is entirely semiotic: it substitutes signs for things, framed visions of consumer desire for the things itself” (413). Showing that whatever you may see is not always what you are getting. This advertisement for example substitutes the tomatoes and jalapenos for the taste of the flavor sprinkled over the chips. They also use this to replicate a brown bag given in farmer’s markets with the sun chips themselves because of the brown color that sun chips are known to …show more content…
In the United States with the first amendment most advertising and similar topics cannot be overly controlled. You see this in other advertisement subjects like “Creating a fantasy setting where patriotic dreams are substituted for complicated realities, the Lazer Tag commercials sought to capture the imaginations of children caught up in the patriotic fervor of the early 1980s.” (Solomon 406). This also shows that businesses have been taking advantage of consumers for the better part of the advertising age. This is all goes back to the impact of the advertisement. When you are looking in a health magazine you are looking for things you can relate to and unfortunately everyone shares the desires of breaking in. Advertisements wouldn’t be effective and exist today if they were prohibited from places they can do the most impact. For example, football and beer are socially linked as one in today’s world. The first commercial in the Super Bowl is always a beer advertisement usually Bud Light or Budweiser. Stopping the placement of advertisements in places that do the most impact isn’t always a bad thing. This is the freedom that the United States provides and without it sure you might not be persuaded to have those sun chips, but you might not be able to find a product when you need it because you wouldn’t be able to advertise where it makes the most
The use of advertisements has been and continues to be one of the top ways to promote merchandise. This business is now a multibillion dollar industry and is growing drastically every year. The techniques employed by businesses to grow their profits have only been increasing as humanity dives into an ever more technological age. Advertisements are everywhere you look. You see hundreds every day. Most of these seem to go unnoticed by many, but when you go to the mall, supermarket or gas station don’t you fall toward the goods that are most advertised or well known by habit? This is how people analyze the effectiveness of advertisements. Peoples reaction the first, second, third, hundredth time they see an ad they think …show more content…
The red is a well-known activator for hunger and is one of the main reasons that many fast food restaurants use it in their color scheme. Green is one that women find enjoy looking at and draws in a nature or environmental feel. The browns of the chip make it stand out to look like a natural brown bag and the white text works well to contrast the red while leaving the pictures as the focus of the advertisement. There is more symbolism with the angles that the bag is at and the falling of the last few pieces of jalapeno. They also bring an artsy feel by using a star over flavors, the font used within the ad and the addition of one of their taglines unique in every wave with wave squiggle underlined. Solomon brings this concept into perspective with “The logic of advertising is entirely semiotic: it substitutes signs for things, framed visions of consumer desire for the things itself” (413). Showing that whatever you may see is not always what you are getting. This advertisement for example substitutes the tomatoes and jalapenos for the taste of the flavor sprinkled over the chips. They also use this to replicate a brown bag given in farmer’s markets with the sun chips themselves because of the brown color that sun chips are known to …show more content…
In the United States with the first amendment most advertising and similar topics cannot be overly controlled. You see this in other advertisement subjects like “Creating a fantasy setting where patriotic dreams are substituted for complicated realities, the Lazer Tag commercials sought to capture the imaginations of children caught up in the patriotic fervor of the early 1980s.” (Solomon 406). This also shows that businesses have been taking advantage of consumers for the better part of the advertising age. This is all goes back to the impact of the advertisement. When you are looking in a health magazine you are looking for things you can relate to and unfortunately everyone shares the desires of breaking in. Advertisements wouldn’t be effective and exist today if they were prohibited from places they can do the most impact. For example, football and beer are socially linked as one in today’s world. The first commercial in the Super Bowl is always a beer advertisement usually Bud Light or Budweiser. Stopping the placement of advertisements in places that do the most impact isn’t always a bad thing. This is the freedom that the United States provides and without it sure you might not be persuaded to have those sun chips, but you might not be able to find a product when you need it because you wouldn’t be able to advertise where it makes the most