Tabasco Advertisement Analysis Essay

Some possible places you might see this ad would be a billboard, in a magazine, possibly a newspaper, probably websites that are for cooking such as Food Network.com and websites like Pinterest. There are three elements that guide your reading for this ad. One; for layout salience which is the prominence or conspicuousness of elements in a design and amount of attention they are designed to attract.; relative size plays a part where the main image of the Tabasco is large, with the statement underneath in smaller text reading “BEWARE THE HEAT” and below that in even smaller words “LITTLE BOTTLE. BIG FLAVOR.” Two; there are tonal elements which are the changing of elements from warm to cool; at play in this advertisement. As your eyes are drawn toward the middle where the image lies, you can see the color changing from a darker red on the outer edge to a lighter red in the middle, putting emphasis on the image. Three; Also vertical lines of the bottle …show more content…
It is clearly Tabasco sauce that is presented which would be the denotative meaning. The denotative meaning is naming or labeling of an object. The connotative meaning would be the fire extinguisher hose, and pressure gauge helping us to read it. The connotative meaning is defined as the preferred meaning; it usually excludes alternative possible meanings. The red in this photo would also signal the indexical sign that the Tabasco is exceptionally hot. People who like spicy food would be the target, this is clear by the statement written on the ad saying “BEWARE THE HEAT” and “LITTLE BOTTLE. BIG FLAVOR” directly targeting people who seek flavor, it could also target chefs and people who like to cook with bold