Summary: The Influence Of Eating Disorders In Advertising

Throughout history companies have customarily used advertisements to sell products to potential consumers. Generally speaking, the objective of an advertisement is to gain the attention of a specific group of people to which the company knows their products are more likely to sell. However, current times suggest, rather than enticing young men and women into purchasing their products, many advertisements can lead to negative behaviors such as eating disorders, self esteem issues, and representing themselves in a provocative manner.

To clarify, in an effort to fit in with society's standard's of appearance, many young women and men turn to eating disorders. Ad's from companies such as, Victoria's Secret, do little to deter this type of behavior. With their specific use of physically fit model's, young men and women feel as though their body type is not ideal or desirable to the opposite sex. Unfortunately, this can lead to a grueling mental and physical illness known as anorexia or bulimia, that many sufferers can spend years trying to overcome. Consequently, they may never truly feel comfortable in their body again. Another example of …show more content…
Used as a mean's to catch the eye of the consumer, many clothing companies are promoting sex to sell their products. To clarify, when walking into a store such as Abercrombie and Fitch, customers notice the lights are dim, and the wall's adorned with photo's of young men and women. The model's in these photos are either shirtless, pantless, or in swimsuits. They may also be hugging, kissing or caressing. Although these companies do sell nice clothing, their advertisements make it difficult for impressionable young minds to differentiate what it is they are trying to sell. As a result of the most popular clothing