Golden Fish Advertisement Analysis

The advertisement is about Cheddar snacks made from real cheese from Goldfish Company. In the advert, there is an image of three golden fish supposedly baked from real cheese riding on a maroon sleigh down a snowy hill. Although it is winter and the snow deep and the hill is steep, the three golden fish, portrayed as mom son and daughter, are in a happy mood riding the sleigh that seems to slide down the hill at a high speed. It is directed to the consumers of snacks who are mostly kids and teenagers. However, the advert shows that even the mothers approve the snacks as a favorite for all.
There are a lot of attractive colors used for the sleigh and the hats worn by the golden fishes, which is an indication of fun and joy. The text is used in a way that entices the consumer to test snacks and experience the same feeling. Using the target market, the voice of the advertiser blends well with the text when in showing that the mother, son, and daughter will enjoy the experience of the snacks. Using the text, images, and hyperbole, the advertising serves the purpose of capturing the attention of the consumers in a friendly and informal way.
Like any other advertisement, the cheddar snacks advertisement uses the art of image to make an appealing image of their product. The advert uses real cheese to bait the consumers …show more content…
From the image, it is possible to see the snow which indicates an area that experiences snowfalls during winter. Snacks are a common nicety in these geographical areas especially with the young people and the whole family. Cheddar snacks are fast foods in this society any time. The advert assures the consumers of an appealing feeling despite the adverse weather effects of winter. The use of such words as “brother, siz, and mom agree” indicates the language of a youthful person which is the target market for the