Advertisement Analysis: HEB Grocery

HEB is a grocery store chain with varying food products. This is an advertisement done by the grocery store HEB, about their fresh lean meats. Using bright colors and a catchphrase to emphasize the leanness of the meat; as well as a well-known health association used to give credibility and using a logical approach. The purpose of HEB’s advertisement is to show the consumer about the healthiness of the meat and have their extra lean meat be bought; providing a new and healthy way to eat meat.

One of the center focuses of the advertisement is a big blue catchphrase discussing the meats. HEB’s slogan for the meats is, “we take lean to the extreme”, draws the consumer in. Having it be at the center, drawing attention to it causes a question to occur wondering what the phrase is referring to. The phrase referring the subject of the advertisement, the extra lean meats. The slogan is in a bright blue color, giving a bright fresh feel to the advertisement.With the catchphrase setting a casual fresh tone it …show more content…
It establishes that it is a familiar brand, HEB, a well-known grocery store. Additionally, giving a name to the product. Goes straight into telling the consumer exactly who is selling the product. The use of a familiar brand name store evokes feelings of recollection. Next to the brand name is facts and information about the product. In the beginning, the advertisement directly tells what has been put in the meat. That the meat is fresh, and extra lean without extra ingredients or additives. Information is given directly states the products that were put into the meat. With no preservatives or an extra ingredient in the meat gives an impression that the meat not having any chemicals added to it. Emphasizing that the meat is at a healthy standard. As well as stating the meat options of beef, chicken, turkey, and pork. Giving a variety for the consumer to choose from, so that the extra lean meats if for a variety of