Target market

Target Market and Catchment area analysis Target Market can be referred to the specific market segment by the product or service, which can divide into four criteria include of definable, meaning, sizable and reachable (Abrams, 2003). Concerning our event, which mainly is to promote the international cultural exchange to the public. In order to let younger generation, know this cultural and join our cultural carnival, we have chosen some different types of group and person as our target market, including family, students, and young people. The detail as the following. About the target market of family, which including children and parent. We would like to let them know a more international culture such as the unique culture of different countries…

relevant to JCPenney because it will help invigorate the store with a younger demographic who is going to willingly shop at JCPenney because of the brands and low prices. This target market can be called the Up-and-Coming. Another potential target market for JCPenney is the household shopper aged 18-35, who is usually a woman, and watches the Ellen DeGeneres talk show. Through the Ellen DeGeneres talk show JCPenney will advertise it's new marketing strategies and products which will be…

It is important to identify the correct target market to consider when promoting an item or service. A company will want to spend the most of their marketing budget towards reaching this specific group of people. If I were the brand manager for Wisp, I would want reach customers between the ages of 16 and 35. This age group consists of people who more than likely goes out on the weekends and is always on the go. The Wisp would be a great product to market to people who stay out late and want to…

2.1 Summary of Proposed Strategies Lenovo has to segment based on group ages and focus mainly on millennials , but in order for Lenovo to stimulate their interest with the product they need to modify some features in the phone for example the camera quality and pixel density . Targeting millennials will increase sales by a good percentage, as they will help market the product in various ways, whether by word of mouth or through their social media posts. In addition, Millennials use of the…

Target market segmentation is an approach where, a number of different segments can be used to divide the aggregate market for educational services into relatively homogeneous subsets. The target market approach, when adopted by universities, creates value among the university’s stakeholders. These stakeholders include the financial supports, the employers of graduate, alumni, current student and prospective students. The target market approach is preferable to the mass marketing approach in…

Our target market is everyone who owns computers, smartphones, MP3 players, tablets, and other devices, which can pair with our Bluetooth enabled devices, because we want everyone to have a unique and better lifestyle and make their life easier. Since Google has great brand awareness and sufficient budget, we decide to target all our segments with different offering to each. We use the differentiated targeting strategy because it helps us obtain a bigger share of the market and increase of the…

Current segmentation criteria Discuss any segmentation criteria currently identified in the Marketing Plan for describing the target market/market segments. • Attitude: Consumer incentives on products or services. For example, consumers may be skeptical about the value of new forms of technology. Or they are considered to be the negative comments about a particular brand because of past experience. Attitude to means they are available in all the atmosphere or they may differ between different…

Q3) For demographic segmentation, it is appropriate to apply the income variable to compare the likely target market segments between the two watches. A smartwatch will likely to attract customers earning an annual income of USD$20,000 - USD$1,000,000. Meanwhile, a luxury watch is expected to entice customers earning an annual income of USD$1,000,000 and more. According to TechTimes.com, the most expensive smartwatch in the market belongs to LG’s G Watch R which costs around USD$400…

Target Markets Since its opening The Wynn Hotel and Casino has always targeted Leisure Travelers and Business Travelers. Leisure travelers are divided into two sections Transient Travelers and Leisure Whole Sellers. Transient Travelers are families, couples and single people that mainly book everything on their own and are always looking for the next great adventure that Las Vegas has to offer. Leisure Whole Sellers which are mainly small groups of people (usually international guests), Leisure…

 Identification of target customers and an analysis of their attributes. Use the information in the marketing plan and market profiles for other countries to assist you in documenting attributes. Identified target customers within the selected country will be: Identified target customers Customer attributes Segment 1 – young couples Very explorative, fun loving and prone to the western culture and languages Segment 2 – retired couples Very quiet, calm and don’t want to be disturbed with the…