Target market

About the company MELIJOE.COM is the world’s premier luxury fashion e-commerce for kids from age 0 to 16. It was launched in 2007 by founder Nathalie Christen-Genty. She is also a mother of 5 kids. Melijoe presents more than 120 brands including Kenzo, Stella McCartney kids, Little Marc Jacobs Dolce & Gabbana and Moncler etc. featuring latest trendy collection. It aims to have adult like fashion for kids. It is an innovative and revolutionary e-commerce for kids. MELIJOE.COM is an international…

the greatest competitive advantages that Spec’s holds for their company. Specializing in Spirits and Wines allows Spec’s to have an inclusive target market. They target individuals who are looking for specific items and although their target market is very direct, Spec’s offers a diverse range of products that caters to those consumers who are in the market for wine, beer, liquor, cigars, or finer foods. Spec’s also undergoes a very exclusive hiring process, this is considered a competitive…

According to the Nielsen Company 2014 Report-Millennials Breaking the Myths, younger and older millennials are “social media junkies”. They are constantly tuned in to some form of social media application whether it is on their smartphone, laptops, or desktop. Therefore, Facebook, Twitter, and Instagram will be utilized for direct advertising to raise brand awareness about Snapple products and to promotion the Snapple social media campaign that will run throughout the calendar year. Budgeting…

Home Depot was founded over 40 years ago with two stores, based in Atlanta and has become the U.S. market leader in home improvement supplies and equipment. So far it pulls in $75 billion annually through more than 2,260 North American stores and online sales. In the past, consumers used to shop at small hardware stores and be limited in what they could purchase or even have to wait long periods for out-of-stock or custom-order goods to arrive. Now with Home Depot and other big-competitors, the…

when they were spun off into Tricon Global Restaurants – which eventually became Yum! Brands, Inc. In 1998 and 2001, PepsiCo purchased Tropicana and Quaker Oats, respectively. PepsiCo, a global American beverage and snack company, manufactures, markets, and sells a variety of carbonated and non-carbonated beverages, as well as salty, sweet and grain-based snacks, and other foods. PepsiCo also manufactures Quaker Oats, Gatorade, Frito-Lay, SoBe, and Tropicana.(Figure_3) In several ways,…

control, and those are: product, price, place and promotion (called the 4 Ps) (Kotler & Armstrong, Principles of Marketing, 2012, p. 48). General’s Bed and Breakfast will segment the market and employ a customer centric marketing strategy that will focus on individual customers emanating from both local and international markets. The business will, upon expansion, make use of various vehicles of marketing i.e. advertising, promotion and branding.…

operations. The question of how will my product attract and maintain a consumer base is central to any for profit organization; it is the driver that determines the what and the how of topic coverage or product marketing. This characteristic of a market economy at times harms the quality of information and its validity as media outlets attempt to balance what the public wishes to hear with what the public wants to hear in order…

3. Red Bull target market is about the active individual. Although there is no direct age or gender as a preference to their target market, young active males appear to be their direct target market. Red Bull likes to focus on the individuals that require a boost of energy and short term performance to whatever they are doing. The breakdown of their target market appears to be: • Young individuals (18-30) • Lifestyle is more than normally busy or highly physically active (extreme sports) •…

J. Crew’s target market is diverse and caters to working professionals of both genders of a variety of ages that make up the upper middle class. Their customers are well read with higher education degrees. Their customers typically fit into the corporate environment with a disposable income. Their consumers usually live in large metropolitan areas where J. Crew stores are found and abound. J. Crew sells preppy, savvy, conservative and sophisticated clothing that mixes classic garments with chic…

The trademark of Lauren's instinctive intelligence of design and the ability of the company to produce a romantic image for its materials allow the company to increase the variety of product markets and better manage more than one transaction. Since the first of its products, the men's and women's clothing of Polo Ralph Lauren, the company established a variety of products with the purpose of Polo Ralph Lauren perfumes and boy's clothing in 1978, a girl's wears the line in 1981 , suitcases and…