He will want clothes that will be comparable in quality to more expensive brands at a lower price. He will not usually use coupons or promotions, but will go in and browse through the store to see if there is anything there that day that he wants. He will be going to a local community college when he is old enough in order to save money, and will look to do the same when purchasing clothing. This segment is important to JCPenney because it will bring in more male customers. Most people who shop at JCPenney are women, and an influx of male customers would create the opportunity for more brands aimed at men to appear in JCPenney stores. This target market can be called the Young
He will want clothes that will be comparable in quality to more expensive brands at a lower price. He will not usually use coupons or promotions, but will go in and browse through the store to see if there is anything there that day that he wants. He will be going to a local community college when he is old enough in order to save money, and will look to do the same when purchasing clothing. This segment is important to JCPenney because it will bring in more male customers. Most people who shop at JCPenney are women, and an influx of male customers would create the opportunity for more brands aimed at men to appear in JCPenney stores. This target market can be called the Young