People Stylewatch Magazine Analysis

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People StyleWatch is a monthly American magazine which publishes 12 issues per annum. The magazine is published by Times Inc. which is also responsible for issuing 90 other magazines including TIME, InStyle, Sports illustrated, and Entertainment Weekly. People magazine introduced People StyleWatch in 2002 which was a newsstand extension of its StyleWatch column. Due to its tremendous success, the frequency of People Stylewatch was increased to 10 times per annum 2007. Total paid circulation climbed 17.7% to 882,683 giving its advertisers a big over delivery on a guaranteed 725,000.
The magazine boasts a highly talented team which comprises of the editor in chief Lisa Arbetter, Editorial Director Ariel Foxman, Executive Editor Bethany Heitman, Features director Julie Stone and Deputy Managing Editor Betty Kim. Tim Gunn and Stacey London have regular columns in it as well. They were able to keep climbing even in the brutal business climate of 2009. The magazine added 24.4% advertisement pages in the year ___ according to the Publishers Information Bureau.
Celebrities and music stars Taylor Swift, Beyonce and Zendaya in their casual, everyday clothes brace the magazine cover. StyleWatch has a long and trendy font
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Since the audience is always looking for a fresh perspective, each issue is loaded with tips and suggestions on how to keep your look fresh and up-to-date. The main focus and emphasis of the magazine is on shopping and street style. It’s a rollercoaster of the hottest trends in America; the latest celebrity styles, the best bargains, tricks to update your wardrobe and the most recent beauty techniques. Each issue contains valuable information on how to shop at affordable prices without putting a burden on your chic, stylish

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