Red Bull Target Market

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3. Red Bull target market is about the active individual. Although there is no direct age or gender as a preference to their target market, young active males appear to be their direct target market. Red Bull likes to focus on the individuals that require a boost of energy and short term performance to whatever they are doing.
The breakdown of their target market appears to be:
• Young individuals (18-30)
• Lifestyle is more than normally busy or highly physically active (extreme sports)
• Gender is focused more towards males
• Income levels are average to upper income
• Buying habits are more impulsive and on the spot
They target these individuals for a few reason key reasons. These individuals are seen in many cases as leaders, role models, and as long-term brand followers. Many will look up to these individuals for guidance in some way, so people will go forward and imitate what they do. By hitting this target market, it will cascade down into other markets that are either too small or hard to enter into.
4. Red Bull has
…show more content…
They believe that Red Bull is a leader in the energy market. On this website, the company has 42% strength, meaning that there is a 42% likelihood that the brand is positively being discussed on social media. Moreover, the brand has a 4:1 ratio on sentiment, portraying that there are 4 positive mentions about the brand for every 1 negative mention. Likewise, Red Bull has a 29% passion, which measures the likelihood that individuals talk about the brand repeatedly and 27% reach/range of influence in the market. What is most important to note is that the company highly associates itself with sentiment/a positive reputation in the online world, which is necessary for long-term success and brand loyalty. The quickest way to a consumer is through his/her heart, and Red Bull clearly understands the core of this

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