The Pros And Cons Of Jcpenney

Improved Essays
JCPenney has recently landed in the news for its T-shirt “I'm too pretty to do homework, so my brother has to do it for me.” I believe that the shirt degrades and ruins the image of girls. But it's not just JCPenney that has released sexist clothing like this. Target has also recently released a women's t-shirt that says ‘Trophy’ across the chest. These shirts are only a few articles of clothing that are stereotyping girls and giving them the mindset that we are supposed to be pretty and uneducated and leave all the academic and more intense acts to the boys.

This has led to many controversies online. “The long-sleeve T-shirt that J.C. Penney pulled off its website today amid plenty of parental outrage read: "I'm too pretty to do my homework so my brother has to do it for me." And, judging by the description of the shirt on the JCPenney website—"Who has time for homework when there’s a new Justin Bieber album out? She’ll love this tee that’s just as cute and sassy as she is"—it seems like the company didn't have a problem with the shirt until
…show more content…
“These shirts are intended as a fun wink and we have received an overwhelmingly positive response from our guests,” says Molly Snyder, a Target representative. But also included a lot of backlash from the media. “In response to public backlash over the shirts, DC Comics issued a statement, saying "We understand that the messages on certain t-shirts are offensive. We agree. Our company is committed to empowering boys and girls, men and women, through our characters and stories. Accordingly, we are taking a look at our licensing and product design process to ensure that all our consumer products reflect our core values and philosophy," (Hill, Selena). Both reasons are basically sexist, and should be

Related Documents

  • Improved Essays

    Publics are people with similar interests such as employees, readers of a newspaper, communities or consumers (source 4). One public, and stakeholder, that is extremely influential to a corporation are the employees. I interviewed ten Sephora Inside J.C.Penney’s employees, including management and non-management, on different issues that may arise while working for this company. There are various consequences that SIJCP could have on employees: hosting makeup brands that condone animal testing change in management unclear of the organization’s goals unclear position roles starting “Black Friday” on Thanksgiving day any type of discrimination towards employees and/or customers non-existent health care plan cancellation of raises technology advancements…

    • 1101 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    In the articles, “In Defense of Liz Lemon” by Emily Nussbaum and “The Fashion Industry: Free to Be an Individual” by Hannah Berry, both discuss how women can choose to step out of the typical stereotype on how women should be portrayed and be who they truly want to be. For centuries, there has been an unspoken code on how women should act, dress, and behave. However, through the years women have started to step out of those roles to embrace who they are truly are. Considering that women are becoming more powerful and successful than ever before, one would have to agree that women no longer stand in the shadows of men in the workplace or at home. Women are now becoming more comfortable in who they are by showing their personality and confidence in the way they act, dress and communicate to others.…

    • 1208 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    JC Penney's Case Study

    • 331 Words
    • 2 Pages

    After shuttering its catalog business and spending the last few years focused on driving sales via a multitude of promotions, sales, and featuring exclusive brands, longtime retail giant JC Penney has lost its competitive advantage and is in desperate need of transformation (Kinicki & Williams, 2013). Despite having 590 separate sales last year Penney’s was unable to drive sufficient sales traffic in their stores or over the internet (Kinicki & Williams, 2013). As a result, Penney’s same store year over year sales increased a meager 0.7%, whereas competitors like Macy’s achieved 5.4% growth during the same period (Kinicki & Williams, 2013). Moreover, Penney’s was forced to sell approximately 75% of its merchandise at a discount of 50% or…

    • 331 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    They had a recent change in the leadership of JC Penney, Ron Johnson is a former Apple retail executive. He joined the company with looking into the strategy in terms of pricing and sales, he did this by signing up for email alerts. What he was shocked by all the response he had received (Kinicki & Williams, 2013, p. 184). Johnson was flooded with sales announcements, they sometimes even had two a day. After him and the team had got together and counted all the sales in the last year, they came up with a number of 590 separate sales.…

    • 541 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Lianne George wrote an article “Why Are We Dressing Our Daughters Like This?” it’s about how todays trends are including sexualization in 5 and up little girls clothing. The article addresses sex in American culture and how it effects the youth. How parents, television, music, and fashion are leading the way how kids are dressing. It tells how adults are dressing like little kids and kids are dressing like adults in order to meet today’s social norm.…

    • 406 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    JC Penney's Success

    • 384 Words
    • 2 Pages

    Upon assuming the role of JC Penney’s CEO, Ron Johnson confidently accepted the monumental task of reviving retail giant JC Penney’s bottom line and reinventing its stodgy brand (Tuttle, 2013). Determined to succeed, Mr. Johnson quickly replaced members of Penney’s existing executive leadership team with external executives and created an audacious strategy to not only transform the organization, but also the department store retail shopping experience (Tichy, 2014). However, despite an impeccable resume, years of retail experience transforming brands, and a litany of impressive achievements, Mr. Johnson’s tenure at Penney’s was a resounding failure due to his wanton disregard for the three core processes of business (Tuttle, 2013). Mr. Johnson’s most critical mistakes were his unwillingness to understand Penney’s existing culture, reluctance to acknowledge the contributions of current employees, and his…

    • 384 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    The article says that instances have occurred where boys have been criticized by school employees for wearing clothing or accessories that are traditionally “meant” for girls. This is another large issue on its own. I was amazed to see an image that was included in this article of a young girl who was wearing what appeared to me to be a very appropriate and respectable outfit. Apparently, she had been…

    • 679 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Gender stereotypes have always been apart of society either through construct, and communication. We see these stereotypes in “Day Star” by Rita Dove, “Girl” by Jamaica Kincaid, and “Barbie Doll” by Marge Piercy. Day Star by Rita Dove is about a mother who felt trapped in her life as a stay at home mother, who just wants to daydream in the sun. “Girl” by Jamaica Kincaid is about a mother trying to give her young daughter advise on how not to be a “slut” and how to keep a man. “Barbie Girl” by Marge Peircy was about a smart young lady who did not look how society wanted her to look so she cut off her lgs and nose her biggest features according to society around her, and died.…

    • 839 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Wal-mart is a large big box retail store that sells a wide variety of products. In the past, Wal-mart has done some dishonest things, “A New York times story alleged that Wal-mart bribed officials in Mexico to allow the company to open stores in Mexico” (Mielach 3). Also that is not all that has been learned about Wal-mart, notice that in general, “The only studies that support Big Wally are funded by or through Wal-mart” (Barrison 3). That is just a bit suspicious is it not?…

    • 1089 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Cited by many as an act of sexism, there is no other solid reason why the women…

    • 1165 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Especially because it makes female students feel targeted, it sends them a message that they are at fault if they get harassed, and it delivers a letter to females that they are judged/shamed . Wallace said "We need to be teaching the boys (and girls) what appropriate behavior is instead of teaching the girls that they have to cover up to protect themselves from the boys." (Wallace p.1) Wallace is saying that boys are responsible for their own actions and that girls do not need to cover up or else they are distracting boys. Girls should not have to feel bad for their attire because a guy…

    • 1242 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    According to the girl getting dressed coded in the article Do school dress codes end up body shaming girls, “The message her school is sending her, she said, is that she should cover up and be ashamed. If I show a little bit of my body, I’m considered a bad girl. Just because I’m wearing this doesn’t mean that I want people to look at me sexually. I want to be seen as a woman. I don’t want to have to feel bad about my body”…

    • 1135 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    She will be entering the workforce, but will not have a large income at first. She will fit into many of JCPenney's promotional campaigns and will be attracted to the available brands such as Sephora, Allen B, and Bisou Bisou (Ostlund, 2012). She seeks low prices and good quality clothes and other items. She will go to JCPenney when she needs new clothes and will buy just enough to get her by. This segment is relevant to JCPenney because it will help invigorate the store with a younger demographic who is going to willingly shop at JCPenney because of the brands and low prices.…

    • 2975 Words
    • 12 Pages
    Improved Essays
  • Improved Essays

    Pros And Cons Of Wal-Mart

    • 547 Words
    • 3 Pages

    Back in the 1940’s in Newport, Arkansas, Sam Walton started franchising a Ben Franklin’s variety store, until he came up with a bright idea. Walton went on a voyage talking to suppliers throughout the small town looking for deals to make bargains so he could bring more supplies and goods into his store. Although, retailers that manage to get bargains from wholesalers would not change the store prices just so to make profit and income from the sales. Walton knew that he could perform better in his sales by passing his savings to customers and gaining more volume which leads Walton to more profit. By the 1980’s, Sam Walton became ranked as the richest man in the United States by establishing a store, which the headquarters of the corporation…

    • 547 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    One tweet reads, “It’s 2016 and a mass menswear brand is using a sexist, derivative ad campaign. Women are not objects.” Even after all of the complaints, the company stood with their view and reasoning for the campaign. Never once did they apologize or regard the fact that people everywhere were upset about how they were treating women as…

    • 935 Words
    • 4 Pages
    Improved Essays

Related Topics