Lifestyle
Urban Outfitter target consumers range from ages eighteen to thirty years old. Urban Outfitters is located mostly in metropolitan areas because most of their consumers live in cities. Also, the consumers are usually single college students, so prices are more intended for the middle class so the prices a affordable and there are always sales.
Preferences
Consumers watch trending and popularly advertised movies from action, comedy romance or horror. Most of the consumers live in cities and metropolitan areas, so tropical and warm places with palm trees and beaches like Florida, California and Hawaii are favored vacation places. Also, because these consumers live in cities they have more access to fast food like