Supply Chain
One of the key factors that helps JCPenney maintain its position today is its global supply chain. JCP prides itself on being one of the largest purchasers of clothing, shoes, accessories and more in the United States, and this is achieved by maintaining a diverse supplier base. The company manages this by operating through its home office in Plano, Texas, its design studio in New York City, 11 quality assurance offices throughout the globe, and 9 international buying offices. More than 950 factories were used in 32 countries for the production of private brands of JCP in the year 2014. When JCP sources their merchandise such as private brand products and exclusive brand products, they focus their supply chain social and environmental responsibility programs on them. In order to be as successful as JCPenney is today in the retail industry, they have had to build and sustain strong relationships with their suppliers. JCP holds their suppliers to high standards in order for them to be willing to do business with them. However, JCPenney helps improve its suppliers’ social and environmental standards by providing increased support, targeted auditing, and training to provide suppliers the ability to develop and raise their own …show more content…
JCP has been making use of omnichannel merchandising to provide customers the ability to seamlessly shop both in stores and on line. By adopting this approach, JCPenney is helping bring in customers to the stores. JCP has continued to bolster traffic and shopping in the stores by adding about 500 Sephora’s into stores. Not only has JCP benefited from the addition of Sephora, but it has also benefited from expanding its accessory, intimate apparel, handbags, and shoe departments. JCPenney’s fine jewelry section has also been a main staple for customers to come into the stores. (Loeb, Apr 23,
One of the key factors that helps JCPenney maintain its position today is its global supply chain. JCP prides itself on being one of the largest purchasers of clothing, shoes, accessories and more in the United States, and this is achieved by maintaining a diverse supplier base. The company manages this by operating through its home office in Plano, Texas, its design studio in New York City, 11 quality assurance offices throughout the globe, and 9 international buying offices. More than 950 factories were used in 32 countries for the production of private brands of JCP in the year 2014. When JCP sources their merchandise such as private brand products and exclusive brand products, they focus their supply chain social and environmental responsibility programs on them. In order to be as successful as JCPenney is today in the retail industry, they have had to build and sustain strong relationships with their suppliers. JCP holds their suppliers to high standards in order for them to be willing to do business with them. However, JCPenney helps improve its suppliers’ social and environmental standards by providing increased support, targeted auditing, and training to provide suppliers the ability to develop and raise their own …show more content…
JCP has been making use of omnichannel merchandising to provide customers the ability to seamlessly shop both in stores and on line. By adopting this approach, JCPenney is helping bring in customers to the stores. JCP has continued to bolster traffic and shopping in the stores by adding about 500 Sephora’s into stores. Not only has JCP benefited from the addition of Sephora, but it has also benefited from expanding its accessory, intimate apparel, handbags, and shoe departments. JCPenney’s fine jewelry section has also been a main staple for customers to come into the stores. (Loeb, Apr 23,