What Is Nordstrom's Positioning Strategy

In marketing, it is mandatory to know one’s audience or market. There are multitudinous things to consider when identifying a target market. It is vital to understand the wants, resources, and buying habits of the habitué. With the help of market segmentation, large groups of people in a market are broken down into smaller groups. By using segmentation, it is more facile to define and cater to a specified group of people. However, it is important for companies to plan how to differentiate themselves from their competitors. It is essential for companies to create a tenacious positioning strategy that sets them apart from other retailers. For instance, Nordstrom has worked hard to differentiate itself from other retailers. It targets middle and upper class people, whereas many department …show more content…
Through its elegant appearance, numerous designers, and high quality products, Nordstrom differentiates itself from the average retailer.
Nordstrom has many qualities that distinguish it from the average retailer, or department emporium. However, it is important to have an effective positioning strategy for the business to succeed. The store’s positioning strategy is clearly that of medium to high prices, for high quality and value. This is targeted to the middle to upper class men and women. Nordstrom attains its target market for multifarious reasons. Firstly, the store has an atmosphere of elegance. The store segments its clothes by designer rather than type of clothing, already creating a sense of sophistication. Most retailers segment the clothing by gender, age group, and style. Another sumptuous addition, to Nordstrom, is their opulent café. After entering the store, usually near the back, will be the Nordstrom café. It is an ornate little café that sells coffee, pastries, and tasty soups and sandwiches. This is a great way to make the