J. C. Penney-Chicago Store

needs new clothes and will buy just enough to get her by. This segment is relevant to JCPenney because it will help invigorate the store with a younger demographic who is going to willingly shop at JCPenney because of the brands and low prices. This target market can be called the Up-and-Coming. Another potential target market for JCPenney is the household shopper aged 18-35, who is usually a woman, and watches the Ellen DeGeneres talk show. Through the Ellen DeGeneres talk show JCPenney will advertise it's new marketing strategies and products which will be attractive to this segment. She will be more fashionably inclined than the older target market and will be attracted by the contemporary brands that JCPenney offers. She…

trustworthy relationship. Similarly, Johnson needed to understand the culture of the organization, the values the company stood for. The first thing Johnson needed to do was to move to Dallas and become immerse in the culture and learn about the company, how they connected with clients, what was their mission, vision, and strategy. When he chose to use a private jet, he sent a message that he was superior to the employees that were working at J.C. Penney, and needed special treatment. Johnson…

There are numerous companies that fit the bill of falling short in implementing the marketing concepts, due to not focusing on creating, delivery, and communicating superior value to its customers. One company that comes to mind is JC Penney (Penney), as an iconic discount and sales retailer, where it made its debut in 1902 as the Golden Rule store (JC Penney, 2011). Penney survived countless strategic business challenges, but was able to maintain its existence, yet barely holding on…

Company Introduction J.C. Penney Company, Inc. (NYSE: JCP) was founded by James Cash Penney in 1902 and has evolved to a holding company and retailer whose principal operating subsidiary is J.C. Penney Corporation, Inc. with 1104 department stores in 49 states and Puerto Rico selling merchandise and services to customers through department stores and online (Mergent Online, 2013). JCP sells a broad range of general merchandise, including apparel, footwear, accessories, jewelry, beauty products…

J.C. Penney Company Inc. is a company involved in operating stores across the United Sates and Puerto Rico. These stores sell a range of apparel, as well as, home furnishings, accessories, foot wear, hand bags, jewelry, beauty products and bath & bed products. J.C. Penney also provides services such as salons, photography, custom decorating, florists, gift cards and credit cards. Customers are able to shop and access the products and services in stores or online. Their biggest competitors…

had a recent change in the leadership of JC Penney, Ron Johnson is a former Apple retail executive. He joined the company with looking into the strategy in terms of pricing and sales, he did this by signing up for email alerts. What he was shocked by all the response he had received (Kinicki & Williams, 2013, p. 184). Johnson was flooded with sales announcements, they sometimes even had two a day. After him and the team had got together and counted all the sales in the last year, they came up…

Product Positioning Map This tool is to visually display the perceptions of customers or potential customers. It is a diagram used to compare and contrast several companies based on two different factors. C. Product Life Cycle The purpose of this tool is a graph that describes the revenue over time of a specific product. 1.4 Question Will the introduction of mobile phone apps increase market share for Graham Holdings Company? 2. Research Findings a. Graham Holdings Company invests in digital…

and recycled material to manufacture their product. Living spaces are shrinking, therefore, furniture is getting smaller. People are looking to live in smaller places. Since the houses are getting smaller, people are looking into multifunctional furniture to save space. Although this concept is not new, under the circumstances that living spaces are smaller, consumers are demanding furniture that can multi task. In addition, consumers are looking for technology built unto their furniture. This…

Once the largest department store chain in the country with over 2,000 stores, the 110-year-old retailer, J.C. Penney’s, was struggling to claim market share after the 2007 recession. J.C. Penney’s 2011 sales were lower than they were in the 1990s, and the retail landscape was becoming more competitive as new companies added specialty shops, online shopping increased, and Macy’s and Kohl’s were taking J.C. Penney’s business. As a result, Ron Johnson, the man responsible for improving the retail…

Summary of J, C. Penney’s Annual Report Through the creation of a summary of financial reports management such as business executives can have access to information fast. Thus, helping executives identify the most important points showcased in the financial report. A prime example is as simple as a break down on how much business have spent on advertising and marketing during the year. By comparing revenues, profits, expenses, and factoring in the year-over-year changes will help executives…