It is important to identify the correct target market to consider when promoting an item or service. A company will want to spend the most of their marketing budget towards reaching this specific group of people. If I were the brand manager for Wisp, I would want reach customers between the ages of 16 and 35. This age group consists of people who more than likely goes out on the weekends and is always on the go. The Wisp would be a great product to market to people who stay out late and want to freshen their mouth before going out for the night or maybe before going home for the night. This product would be convenient for this category because it is disposable and there is no need to carry a toothbrush and toothpaste with you to freshen your
