Everyday millions of babies are born and everyday thousand of kids are learning how to make the transition from diapers to big boy or girl underwear. This is why my target audience is going to be focused toward adults with young children. The adults will be attracted to Wipe Away because it is a simple tool that is easy to use and actually works. Many parents spend hours reading books and watching videos of how to make the potty training experience go easier but if parents just use Wipe Away they could save time and money. Children who are in the potty training stage will also be a target audience. When adults bring their children to go shopping and they see Wipe Away with their favorite character on it they will want their parents to buy that
