Hot Topic Target Audience

Improved Essays
There are numbers of things that make Hot topic so successful company and as a retailer as well. The Hot Topics have license to sell various products, like T-shirts, clothes, and accessories. The company is targeting younger people market. The average age of the Hot Topic employees is 25 year old, so they are experts on what younger people like and need. They offered modern and stylish clothing to attract younger people to buy from their stores. The interesting thing is that they also provide stylish clothing for the plus-size women, so that way they get more customers. Hot Topics did tremendous progress over the years, 15 years ago they had 15 stores and today they have 800 stores. This is the reasons why Hot Topic is so successful as a retailer. …show more content…
There are many reasons why employees loves to work at Hot Topic. Hot Topic employees get cell phone discounts, on-site massages, health fairs, scholarship reimbursement and “employee of the month” programs. I personally like their “9/80” program. In this program employee can take a three day weekend every other week if they work 80 hours over 9 days. Another thing I like about this company is their “concert reimbursement”. Each employee can attend this concert and also can bring someone with them. Employees have to fill out an expense report and get their money back for their tickets. Employees are also included in risk-taking decisions, this gives them a feeling that they are also important in this company.

How does the idea of no walls and no doors in the corporate headquarters encourage the culture Hot Topic is trying to perpetuate? Do you think you would like to work in such an

Related Documents

  • Great Essays

    SUGGESTED TITLE: 7-Eleven Offering Second Chances for Felons Everybody in this world makes mistakes. For some people, it ended up to a point where they got for themselves a criminal offense. What is even worse, they may have difficulty applying for a job again.…

    • 882 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    Analysis of Lincoln Electric Company’s Culture The Lincoln Electric Company can attribute much of its long lasting success to the organizational structure and culture. The company continues to realize economic and productivity growth, year over year due to their unique company culture. In Arthur Sharplin’s “The Lincoln Electric Company” case study, we are able to analyze how the organic company structure and founder values produced a unique a combination of an outcome-oriented and people-oriented culture. Lincoln Electric Company was founded in 1885 by John C. Lincoln.…

    • 883 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Employee benefits are one of the largest investments a company makes. “Benefits make up an important component of the employment relationship, providing employees with financial protection, access to health care and programs to support work/life balance” (Kwon, J. and Hein, P., 2013 page 32). Although employers are careful in creating and managing the benefit program, they often failed to look at the other benefit programs. As a result, the employers may not get the highest return for the overall spending for implementing the benefit programs.…

    • 1032 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Gossip Girl is a television show produced by the CW, based off of a book series of the same name. It is an American teen drama set in New York Upper East Side and tells the story of privileged upper class young adults, as they battle sex, drugs, alcohol, relationships, and betrayal. The entire series is narrated by an infamous anonymous, who blogs the lives and drama of “Manhattan’s elite.” Many of the characters are frequently referred to as this, and as “Upper East Siders.” Gossip Girl has many of the problems seen in most television shows about high schools.…

    • 1857 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Case Study Muhammad Hussain Muhammad Owais Grade12 BOH4M VanCity Maslow’s Hierarchy of Needs Abraham Maslow came up with a set of individually required needs that are sufficient for one to commence a journey into self actualization. VanCity has ensured a great and consistent workforce that enables their employees to Self Actualize. The ways that they provide room for improvement are as follows: Lower-order needs: Focus is something usually dependant on the security and safe environment of a person. If something troubles a person or can put them in danger they can be a victim of constant anxiety. Safety from hazardous substances, dangerous procedures and harassment are a few of the major factors in workplace safety.…

    • 1068 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Challenges with Diversity: Undoubtedly, diversity has played an important role in Marriott’s growth. However, it does become a challenge to organize such a diverse workforce while maintaining high morale. This dilemma is compounded with the attempt to keep employees interested and engaged in their daily tasks. Careful hiring: According to a recent article in Hotelsnewsnow.com, the President and Managing Director of the Middle East/Africa regions for Marriott International said that the biggest challenge faced by hotels, second to geopolitics, is managing their human capital.…

    • 1046 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Module 3 Case 1 Chapter 8 Opryland America The media that Mark should use in advertising Opryland America are radio and television. Those methods of advertising are able to reach the most people at once. During those commercials, he can make sure to advertise that the tickets are almost half the cost of the hours but the shows have not sacrificed quality because the shows are just as good, as or better than competitors. Marketing on TV permits you to display and communicate to an extensive amount of spectators for your occupational, merchandise, or amenity.…

    • 1595 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    Target has a history of success within United States and has managed to establish a reputation of having higher quality product offerings and retail environment than its competition. Target has seen steady growth with regard to expansion within the United States, it has not saturated the market. Target has historically launched stores in the metropolitan areas of larger cities and currently operates stores in 48 states. Recent global economic trends demonstrate that a Target expansion into Mexico will generate positives results for those involved. Mexico has seen continued economic growth and has inflation has been kept under control.…

    • 805 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Strategic Analysis Presentation H&M To what extent can H&M’s important resources and capabilities be sustained? -Describe resources and capabilities. VRIO framework The resources and capabilities of an organisation contribute to its long-term survival and potentially to competitive advantage.…

    • 1038 Words
    • 5 Pages
    Decent Essays
  • Improved Essays

    SWOT Analysis: Gamestop

    • 2103 Words
    • 8 Pages

    The employees love to hear feedback from the customers. The company cares about the consumers they want to their consumers on a first name basis. This will make any customer feel important and feel like the employees really do care about the consumer. These kind of characteristics are what helps GameStop be a good…

    • 2103 Words
    • 8 Pages
    Improved Essays
  • Improved Essays

    Walmart human resource management has many issues that require attention and fix in order to maintain a healthy business. The firm has many gaps, which can be found at some part of its Human Resource management, such as organizational structure, recruitment, selection, retention, training, performance management, compensation, and career development. Wal-Mart must be aware of these gaps because they can cost the company greatly if they do not get the right treatment. However, the company must emphasize on Human Resource Management role in fixing issues and creating value for both employees and business.…

    • 817 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Salesforce. Com Case Study

    • 1319 Words
    • 6 Pages

    Resources and capabilities determines a firm's strategy thus, gaining the industry's KFS and leading the company to a competitive advantage. In Salesforces.com industry main KFSs are innovation, customer dedication, reliability, cost saving and customer relationship. Salesforce.com's way to reach its industry's KFSs has proven effective and its usage of internal resources and capabilities determined its success.…

    • 1319 Words
    • 6 Pages
    Improved Essays
  • Great Essays

    At Walt Disney world, one of the best company worldwide, more than five thousand employees, in our location, about eight hundred, but in the engineering department, the company has approximately forty employees. Most of the employees are of different ethnicity, different behaviors, different lifestyles, but those things don 't stop us to be happy and enjoy working for such company. Despite all the benefits this company bids to its employees, we can see employees ' behaviors have tremendous importance for the effectiveness of Walt Disney World. As (Stroh, Northcraft, and Neal 2001) indicated, many factors may influence employee behavior, be it wages or other awards. Analyzes how employees ' behaviors influence the effectiveness of the Walt Disney…

    • 1035 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    1. Introduction The author has chosen, Hennes and Mauritz which is commonly known as H&M, the biggest fashion retailer in the world, which was established in Sweden, in year 1947. The choice was brought upon the interest and insights the author has upon the company after working four years for H&M in Singapore. 2.…

    • 1401 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Human resource management (HRM) It is the management of the staff of a company it involves making sure that the business uses its staff effectively, in order for the business to run the best way possible and to be a successful business. The key among them is deciding what staffing needs you have. Weather to use independent contractors which the company does not withhold taxes, or hire employees which the company withhold income tax you need one of them to fill these needs. Training the best employees.…

    • 1164 Words
    • 5 Pages
    Improved Essays