Tata Motors

Tata Motor penetrates three different market segments. The company produces utility vehicles, commercial vehicles, and passenger cars. Tata’s largest market is in India but there expanding internationally by providing the best value for the money by focusing on low cost. Tata noticed that the vehicle market was not efficient and certain vehicles were being sold too expensive for the middle-class buyer. Having started in India, a developing nation, Tata focused on the problems first hand. In India, a three wheeled auto rickshaws are common to use for commercial use. The rickshaws are cheap and are cheaper than a four-wheel commercial truck. The rickshaw are not safe and tilt over when heavy loads are being carried but majority of Indians still use them. Tata noticed a problem in the market and introduced the Tata Ace. The Ace was a four-wheel utility truck used for commercial use and was more affordable than…

TATA MOTORS INTRODUCTION: Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) headquartered in Mumbai, founded in 1945, is an Indian multinational automotive manufacturing company and a member of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles Natarajan Chandrasekaran was appointed as the Chairman of the Company on 17th January, 2017 The various Products & Services of…

HISTORY OF TATA MOTORS Tata Motors was a division of the Tata Group, which was India’s largest corporation, owning more than 90 companies spanning seven business sectors (chemicals, information technology and communications, consumer products, engineering, materials, services, and energy). In 2012, the corporation had operations in over 80 countries, and it had gross revenues of $83.5 billion in 2011. The company’s gross revenues dipped to $96.8 million in fiscal 2013, after having reached $100…

1.) The challenges that Tata Motors faced during moving from producing commercial vehicles line to producing passenger cars: First of all Tata Motors was into the business of integrated commercial vehicles, but as after post-independence govt. of India reserved the production of Locomotives exclusively for state owned enterprises. Than Tata motors decided to diversify itself in heavy commercial vehicles in 1954. Market competition which is a part of industry environment that directly plays a…

Maruti Suzuki India Ltd. 47% Hyundai Motor India Ltd. 16% Honda Cars India Ltd. 8% Tata Motors Ltd. 5% Mahindra & Mahindra 6% Maruti Suzuki: Maruti Suzuki India Limited has been highly successful in rural areas and smaller towns in India because of its excellent distribution and service network. It is mainly known for its small car segment with popular model being Swift, Dzire, Alto, Zen and Ritz. It is the largest automobile manufacturer in India. Hyundai: It is the largest exporter of…

Q. What were the key challenges facing Tata Motors in the process of moving to produce passenger cars from successfully producing commercial vehicles? Ans. Following are the challenges faced by Tata Motors while introducing commercial vehicles:-  To develop on its internal capabilities, Tata had to integrate all its resources and align it to the manufacturing operations to be carried out. So bringing together all the products and packaging under one brand name was challenging.  Tata had to…

2015084 Term Project Industry: Automobile Company: TATA Motors Submitted to Dr. Gajavelli VS Section. B Group No.01 Date: 12th August, 2015 Acknowledgements: Summary: Contents: Company Background: Tata Motors company is India's largest automobile company, with revenue of INR 2,62,796 Crores (USD 42.04 Billion) in 2014-15.This group's over 60,000 employers. Tata Motors also listed in New York Stock Exchange (September 2014), has…

Its backups are Jaguar Cars, Land Rover & TATA DAEWOO Commercial. On the other hand, JR was a part of Ford's Premier Automotive Group (PAG) and were thought to be British symbols. It was included in the assembling of top of the line extravagance autos. Sir Williams Lyons established panther as the swallow sidecar organization in 1922, initially making bikes sidecars before changing to traveler autos. Their name was changed to Jaguar after the Second World War because of unfavorable implications…

increased by the company over a period of time. The review of the appraisal system of Tata Motors was conducted in order to analyse employee’s attitude towards the current appraisal system and to identify the methods and techniques used by the company for the appraisal. The purpose of the appraisal system of the company was studied in regard to attain the desired organisational goals and to…

AGM-Industrial Relations-TATA Motors, was sipping his cup of tea, he had some unexpected visitors. A five-minute meeting with the visitors turned Mr. Kumar’s day on its head. Ramdas Soren, the local MLA of JMM (Jharkhand Mukti Morcha) in 2013 along with Santosh, the leader of the contract labour union in TATA Motors affiliated to JMM threatened to go on an indefinite strike if their demands remained unmet. Considering the seriousness of the situation at hand, Mr. Pramod Kumar decided to revisit…