Tata Motor penetrates three different market segments. The company produces utility vehicles, commercial vehicles, and passenger cars. Tata’s largest market is in India but there expanding internationally by providing the best value for the money by focusing on low cost. Tata noticed that the vehicle market was not efficient and certain vehicles were being sold too expensive for the middle-class buyer. Having started in India, a developing nation, Tata focused on the problems first hand.
In India, a three wheeled auto rickshaws are common to use for commercial use. The rickshaws are cheap and are cheaper than a four-wheel commercial truck. The rickshaw are not safe and tilt over when heavy loads are being carried but majority of Indians still use them. Tata noticed a problem in the market and introduced the Tata Ace. The Ace was a four-wheel utility truck used for commercial use and was more affordable than…
Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) headquartered in Mumbai, founded in 1945, is an Indian multinational automotive manufacturing company and a member of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles
Natarajan Chandrasekaran was appointed as the Chairman of the Company on 17th January, 2017
The various Products & Services of…
1.) The challenges that Tata Motors faced during moving from producing commercial vehicles line to producing passenger cars:
First of all Tata Motors was into the business of integrated commercial vehicles, but as after post-independence govt. of India reserved the production of Locomotives exclusively for state owned enterprises. Than Tata motors decided to diversify itself in heavy commercial vehicles in 1954.
Market competition which is a part of industry environment that directly plays a…
HISTORY OF TATA MOTORS Tata Motors was a division of the Tata Group, which was India’s largest corporation, owning more than 90 companies spanning seven business sectors (chemicals, information technology and communications, consumer products, engineering, materials, services, and energy). In 2012, the corporation had operations in over 80 countries, and it had gross revenues of $83.5 billion in 2011. The company’s gross revenues dipped to $96.8 million in fiscal 2013, after having reached $100…
Maruti Suzuki India Ltd. 47%
Hyundai Motor India Ltd. 16%
Honda Cars India Ltd. 8%
Tata Motors Ltd. 5%
Mahindra & Mahindra 6%
Maruti Suzuki India Limited has been highly successful in rural areas and smaller towns in India because of its excellent distribution and service network. It is mainly known for its small car segment with popular model being Swift, Dzire, Alto, Zen and Ritz. It is the largest automobile manufacturer in India.
It is the largest exporter of…
Q. What were the key challenges facing Tata Motors in the process of moving to produce passenger cars from successfully producing commercial vehicles?
Ans. Following are the challenges faced by Tata Motors while introducing commercial vehicles:-
To develop on its internal capabilities, Tata had to integrate all its resources and align it to the manufacturing operations to be carried out. So bringing together all the products and packaging under one brand name was challenging.
Tata had to…
Company: TATA Motors
Submitted to Dr. Gajavelli VS
Date: 12th August, 2015
Tata Motors company is India's largest automobile company, with revenue of INR 2,62,796 Crores (USD 42.04 Billion) in 2014-15.This group's over 60,000 employers. Tata Motors also listed in New York Stock Exchange (September 2014), has…
In Tata Motors I was assigned the job to study all processes going on and a project which included the automation of bearing pressing operation on the shaft of auxiliary gearbox used in AWD vehicles. I successfully completed my project and learned a lot from principles in use there like Poka-Yoke (Error Proofing) & Kaizen(Continuous Improvement). Similarly TPM(Total Productive Maintenance) followed by Hero Honda is praiseworthy using which it rolls out bikes at a remarkable rate of…
SWOT Analysis of Tata Motors:
One of the most established company in automobile sector
Dedicated engineering and R&D department
Highly diversified product portfolio including cares, trucks, vans , coaches etc
Joint ventures, strategic alliances and mergers with global brands
Highly efficient distribution system
Very competitive pricing in various segments
Brand image of Tata Group
Global presence with operation in countries like UK, Spain, Thailand ,…
Its backups are Jaguar Cars, Land Rover & TATA DAEWOO Commercial. On the other hand, JR was a part of Ford's Premier Automotive Group (PAG) and were thought to be British symbols. It was included in the assembling of top of the line extravagance autos. Sir Williams Lyons established panther as the swallow sidecar organization in 1922, initially making bikes sidecars before changing to traveler autos. Their name was changed to Jaguar after the Second World War because of unfavorable implications…