Nicole Rae Boutique was founded and opened in April 2013, by Dana Crosswhite. Ms. Crosswhite has lived in South County her whole life and still continues to do so. She thought there needed to be a new little women's’ shop, thus she had the idea for Nicole Rae Boutique.
We have created a promotional plan for three months running from April 1, 2016 to June 30, 2016. We hope to not only give current customers chic and fashionable clothing, but expand the target market to the vision of the founder to not only target young women but women of all ages. In order to reach the target market the founder envisioned, we will do multiple promotions to reach women of all ages. Theses promotions include posters, billboards, a T.V. commercial, a radio commercial, …show more content…
The Concord Plaza is busy with many successful businesses including: Xist, TanCo, Froyo, Fantastic Sams, Hokkaido Buffet and many more. Nicole Rae Boutique brings the whole complex together in style. Walking into Nicole Rae Boutique one can notice a lot of modern clothing for women and teenage girls. The clothing ranges from the summer season to the winter season. The boutique is very up to date. Nicole Rae Boutique includes more than just clothing. They have home decor, jewelry, shoes, scarves, hats, bags and even gift ideas. The store's interior has shoes to the left of the entrance and clothing throughout the whole store. There are also accessories against the walls and around the cash register. The boutique has an artsy vibe and that is shown by the way the store is accessorized. When one buys from Nicole Rae Boutique they are sure to stand out from everyone else because the store only orders a limited amount of clothing for an item. With the store layout, the boutique strives to make sure when one comes into the store, they will not walk out disappointed because they couldn’t find their style of clothing in the store. With everyone having their own style and wanting to be different, Nicole Rae Boutique is the perfect place to go. The boutique has an average of 25 customers per day with each customer spending an average of $75 per transaction. This company can be compared to Zizo’s in Delmar
We have created a promotional plan for three months running from April 1, 2016 to June 30, 2016. We hope to not only give current customers chic and fashionable clothing, but expand the target market to the vision of the founder to not only target young women but women of all ages. In order to reach the target market the founder envisioned, we will do multiple promotions to reach women of all ages. Theses promotions include posters, billboards, a T.V. commercial, a radio commercial, …show more content…
The Concord Plaza is busy with many successful businesses including: Xist, TanCo, Froyo, Fantastic Sams, Hokkaido Buffet and many more. Nicole Rae Boutique brings the whole complex together in style. Walking into Nicole Rae Boutique one can notice a lot of modern clothing for women and teenage girls. The clothing ranges from the summer season to the winter season. The boutique is very up to date. Nicole Rae Boutique includes more than just clothing. They have home decor, jewelry, shoes, scarves, hats, bags and even gift ideas. The store's interior has shoes to the left of the entrance and clothing throughout the whole store. There are also accessories against the walls and around the cash register. The boutique has an artsy vibe and that is shown by the way the store is accessorized. When one buys from Nicole Rae Boutique they are sure to stand out from everyone else because the store only orders a limited amount of clothing for an item. With the store layout, the boutique strives to make sure when one comes into the store, they will not walk out disappointed because they couldn’t find their style of clothing in the store. With everyone having their own style and wanting to be different, Nicole Rae Boutique is the perfect place to go. The boutique has an average of 25 customers per day with each customer spending an average of $75 per transaction. This company can be compared to Zizo’s in Delmar