Spice

Company Strategy Report: Old Spice Background The reason why Old Spice is an interesting case for this report is that is it not only a bright case of use of digital marketing, particularly social media, but it is also a example of a brand with a clear and great challenge: reposition itself for a new generation. Old Spice was created in 1934 and acquired by P&G in 1990, with the company looking to capture the young male personal care market. What started with just deodorants is now a full range…

A lot of men think there is a ‘magical’ solution to fulfill the needs and wants of the women in their life and that is exactly what Old Spice claims to be. In the commercial the viewers see fictional and fairytale like things happening such as tickets to a show turning into diamonds. After the shower scene where the man in the commercial had used Old Spice the viewers saw him wearing white pants on a boat. The white pants is an emphasis on transition to a higher role in life. The commercial…

Old Spice Commercial Some advertisements effectively reach consumers through conveying a memorable story or telling a heartfelt message. The Old Spice commercial, however, reaches consumers by placing a more comedic spin on their advertisement. Old Spice struck gold with their advertising campaign centered on Terry Crews, a well-known celebrity and retired football player. Old Spice chose the actor and former football player and ran several ad campaigns displaying him in fitted boxers, flexing…

to preferably brand their product. Old Spice is a major establishment for men’s hygiene has made a line of men’s body wash that’s very appealing and used a humorous advertising promotion. The ads are planned not only to get their product seen, but to cast a shadow on other lines of men’s body wash. The Old Spice commercials infer that by using their product, a man will or become more alike to the Old Spice man or in other words, the ultimate man. The Old Spice advertisement…

and their main objective behind these commercials is to get their product to sell. Well as for Old Spice, a major company for men’s hygienic products, has came up with a line of men’s shampoo and deodorant with a very appealing and comedic advert. The Old Spice adverts portray that by using their product, a man will instantly become attractive or, as the ad implies, the ‘Ultimate man’. This Old Spice commercial captures men by reaching out to what women need from their man, giving the perfect…

the media. It’s not a new concept; men are also being used to sell products. Take Old Spice for example, “ smell like a man, man” is their slogan. Their ads, both print and commercial always feature the spokesman Isaiah Mustafa shirtless. He’s attractive, buff, and has a deep voice. What more could a woman want? The message here is that if you want to look or smell like a “real man” then you should buy Old Spice. This campaign convinces men that this is what a real man is and should be. The…

Old Spice has become a very popular brand among both men and women. The first Old Spice product was introduced in 1937 and it was called Early American Old Spice for women. A year later in 1938, Old Spice for men was brought into the world. Old Spice was originally owned by the Schultz Company, which originated in 1934, but later was passed onto Procter and Gamble in June of 1990. As of today, Procter and Gamble still own the Old Spice line, and they have created many more fragrances and…

that the Spice Girls first stormed the music scene. It was until later on in my elementary school years that I discovered the Spice Girls through my brother’s videotape Spice Girls: One Hour of Girl Power. By the group had been disbanded. What probably made you guys stand out from other manufactured pop groups that came out in the late 90s/early 2000s era was that you guys had great chemistry. That’s probably why you’re up there with TLC and Destiny’s Child. The backstory to how the Spice…

The Spice Girls are the most popular girl group of all time, but fans may not be able to see their magic on stage again. According to a new report, Victoria Beckham, aka Posh Spice, rules out any involvement in the group's 20th anniversary. The 41-year-old fashion designer told TMZ that she will not be joining her former bandmates on stage if there were plans for a 2016 world tour. She noted that she wants to focus on her family and her career. “[Victoria] has been very respectful about the…

modern ads have their explicit meaning for everyone to see and understand: to buy such products for such reasons. However, a much deeper implicit meaning is engraved in in our minds: if you don’t use this product your desires won’t transpire. Old Spice exemplifies the modern day advertising strategy with its “THERE’S A MAN IN THERE” campaign. Depicted on the ad, is an overweight young man that seems to have little to no social,…