Communication design

Effects of background music endings on consumer memory in advertising. The use of music in advertising is extremely strategic, as it allows marketers to connect with their audience on an emotional level, influence the consumer 's purchase intention and help consumers retain information about the product. In this study, the researchers hypothesised that the ability of consumers to recall advertising products and messages, is impacted by the style of endings used in background music. At the time…

the world famous football player to buy the product that David Beckham advertises, and it also impliedly creates an awareness of the products. If the company can positively engage someone with your brand, “they could be your greatest marketing communications tool and sales person” (Michelaq 2011). This also indicates that both genders will look at masculinity or femininity as idolise, yet it is in a sensual perspective. To sum it up, it may be sensual and sexy, but from a consumer’s perspective,…

When I did get direction, it put me behind a few days. For example, I created a logo for them. Almost everyone liked the design. A few people did not like the design. When I asked them what they thought the logo should have, they said, “let’s see what you come up with.” So I created something different. They did not like that either, which is fine. I just did not know what they were looking…

Advertisement is the main way to get your product out so that people know what you are selling. Anything can be an advertisement, for example, a flyer, poster, billboard, commercial, or radio. Most advertisements use the three rhetorical appeals, pathos, ethos, and logos. The advertisement for the product "Surge" uses all three rhetorical appeals. "Surge" is an energy drink that claims to boost your energy and help you stay awake not only to study, but also keep you awake during your test. It…

As I progress towards graduation from the Bachelor of Fine Arts program in April, I know that commerce, specifically marketing and strategic communications will benefit my chosen career path. I will have graduated from Nipissing with a minor in marketing, which will aid in my pursuit to begin a career as an illustrator, and eventually, advertising art director. The content in this course provided an extensive introduction into the complexities of business and the strategies implemented in order…

information could be proficiently replicated, thus simplifying the dissemination procedure. Print design; however, are fundamentally constrained by their physical nature. Enter the Internet, arguably modern society’s supreme technological advancement, with its ability to digitally re-contextualize the written word. The web generated an outburst in production, self-published content, and fresh forms of machine designs. John Allsopp’s prescient quote “The control which designers know in the print…

Coca-Cola has produced thousands of advertisements since the company’s creation with the goal of appealing to a broad range of consumers. Stylistically, Coca-Cola advertisements have changed over time, but their goal remains the same. This paper will use two Coca-Cola advertisements, one released in the United States in 1886 and the other in The Netherlands in May 2015, to discuss the delicate balance between using generalized advertisements compared to a more personalized style. Both of the…

Always Hooked Advertisements have been around for centuries dating back to 1704 with an old real estate endorsement from the Boston News-Letter. Many businesses from thus far have been jumping on the band wagon and promoting a good or service to increase sales. Over the years marketability has grown to include billboards, magazines, and radio stations giving the producers the opportunity to extend the reach of their advertisements. While advertisements have made a large impact on the…

agency located in Toronto, Vancouver, and Montreal (Canada, 2016). The owner-operated company launched in 1999 in Vancouver by the founders Chris Staples, Ian Grais and Tom Shepansky (Canada, 2016). They offer jobs in departments like, advertising, design, social, digital, and product innovation. The company cares about their employees and well-being with focusing on work/life balance. Rethink has around 51-200 employees and is privately held (Corporations, 2016). In 2015, the company won bronze…

It is rightly said that advertisement is as much a science as it is an art. Advertisements are major means of communication in the field of marketing as it serves as a direct contact with the consumers of a product. Success of an advertisement depends on success of the product in making its place in the market defined by its reach and an attractive image of the product in the mind of the consumers. Coca-Cola is an American multinational beverage corporation and retailer, manufacturer and…