Always Hooked Advertisement Analysis

Always Hooked Advertisements have been around for centuries dating back to 1704 with an old real estate endorsement from the Boston News-Letter. Many businesses from thus far have been jumping on the band wagon and promoting a good or service to increase sales. Over the years marketability has grown to include billboards, magazines, and radio stations giving the producers the opportunity to extend the reach of their advertisements. While advertisements have made a large impact on the community by pushing different products down the public’s throats it does benefit all parties.
Along with many different businesses Always is a brand of feminine hygiene products designed for women on their menstrual cycle to use for day or night. Advertising …show more content…
While the word always by definition means “all the time” it gives the brand the ability to act off the definition inferring that the women using thus product will be protected endlessly. Making women believe that there is some kind of safety blanket on them while they enjoy their restful sleep. The layout of an advertisement is everything when it comes to directing the eyes to where the brand wants them to be. By doing so, this allows the company to be in control of the consumer without their knowledge by the flow of the images. In this advertisement use of all available space is critical to avoid any open area where the consumer would get less interested in thus product. While in this advertisement the woman in the photo has her legs and arms positioned in such manner where it actually points to the way the consumer should be reading (clockwise). While is shows and describes the different positions the consumer may lay it gives her the choice to sleep as she pleases without worrying about a mess. Using the available space by placing beds to avoid the advertisement to feel more empty Always has used all that has been given. Uniquely Always makes the simulation of night time by using cooler tones around the beds and the sheets justifying that the product shall protected throughout the night. However not everything is blue or cooler tones in the …show more content…
Structurally all advertisements including Always has grown to more than just a logo in a magazine or newspaper. Over the years Always has changed the angles in which direction would be suitable for advertisements to pull the target consumer in and increasing profit. Seeing advertisements everywhere makes it become the new norm, now companies are striving to create a different sense of attraction to different products. The more the public buys into each advertisement the more frequent the advertisements will appear. Always has impact many different women around the world by increasing sales due to use of advertisements like the one shown