Always Hooked Advertisement Analysis

Good Essays
Always Hooked Advertisements have been around for centuries dating back to 1704 with an old real estate endorsement from the Boston News-Letter. Many businesses from thus far have been jumping on the band wagon and promoting a good or service to increase sales. Over the years marketability has grown to include billboards, magazines, and radio stations giving the producers the opportunity to extend the reach of their advertisements. While advertisements have made a large impact on the community by pushing different products down the public’s throats it does benefit all parties.
Along with many different businesses Always is a brand of feminine hygiene products designed for women on their menstrual cycle to use for day or night. Advertising
…show more content…
While the word always by definition means “all the time” it gives the brand the ability to act off the definition inferring that the women using thus product will be protected endlessly. Making women believe that there is some kind of safety blanket on them while they enjoy their restful sleep. The layout of an advertisement is everything when it comes to directing the eyes to where the brand wants them to be. By doing so, this allows the company to be in control of the consumer without their knowledge by the flow of the images. In this advertisement use of all available space is critical to avoid any open area where the consumer would get less interested in thus product. While in this advertisement the woman in the photo has her legs and arms positioned in such manner where it actually points to the way the consumer should be reading (clockwise). While is shows and describes the different positions the consumer may lay it gives her the choice to sleep as she pleases without worrying about a mess. Using the available space by placing beds to avoid the advertisement to feel more empty Always has used all that has been given. Uniquely Always makes the simulation of night time by using cooler tones around the beds and the sheets justifying that the product shall protected throughout the night. However not everything is blue or cooler tones in the …show more content…
Structurally all advertisements including Always has grown to more than just a logo in a magazine or newspaper. Over the years Always has changed the angles in which direction would be suitable for advertisements to pull the target consumer in and increasing profit. Seeing advertisements everywhere makes it become the new norm, now companies are striving to create a different sense of attraction to different products. The more the public buys into each advertisement the more frequent the advertisements will appear. Always has impact many different women around the world by increasing sales due to use of advertisements like the one shown

Related Documents

  • Decent Essays

    The word “creep” generally means to move slowly and carefully, to avoid being heard or noticed (Dictionary.com). This is proof that some individuals believe that women should not be heard or noticed, and women know this belief all too well. The woman is behind the wallpaper because she is restricted and unable to escape the imprisonment which she is in and she is creeping because she knows that she is not supposed to be loud or noticeable. By the end of the story, the narrator believes that she is the woman inside of the wallpaper. For example, while the narrator is describing the women who creep, she states, “I wonder if they all come out of that wall-paper as I did?…

    • 1691 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    Due to the added conviction and appearance of popular opinion among the handmaids, repetition reinforced the viewpoint that a woman should not show her skin, and if she does, the woman is at-fault for any sexual wrongdoings that occur. A less obvious example of repetition is Aunt Lydia’s use of either/or statements. On page 8, Offred looks around her room and recalls Aunt Lydia describing it as “not a prison but a privilege.” She then notes how Aunt Lydia was “in love with either/or.” This love for either/or appears again on page 24 when Aunt Lydia states, “There is more than one kind of freedom… freedom to and freedom from. In the days of anarchy, it from freedom to. Now you are being given freedom from.” This constant use of either/or statements reinforces that idea that in order to gain one thing, one must lose another.…

    • 979 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    The pillow protector is considered as one of the most important bedding essential. The pillows are used in everyday life and the users it directly against the skin for at least 6-8 hours during the night. While the head is resting on the pillow the user is breathing whatever has been absorbed by the pillows. The pillows are also expensive and it is important to make sure that the pillows are kept clean because dirty pillows are not good for the health of the users. Make sure that the pillows are clean and you do not breathe in anything hazardous.…

    • 965 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    The basis of her perception of the world around her stems from her perception of herself; as long as that remains inaccurate, her reality is more illusion than reality. While others in the novel are broken from their illusion by traumatic events, Nurse Ratched’s illusion can not be shattered because of her inability to express empathy. Death, torture, and inequality are all mild inconveniences to her and a way to keep her ward in order. Even at the end of the novel, Nurse Ratched chooses to remain in the ward with the illusion that her previous power over the patients still exists. The fragility of life does not touch her; she lives life as if in a rubber world--where nothing has consequence because nothing holds…

    • 720 Words
    • 3 Pages
    Decent Essays
  • Decent Essays

    Women often hide their “desires” to protect the reputation that they must maintain to keep status in society. In Women’s Novels the heroine needs to wear a costume to cover over her breast and all discretion. Women have to keep their sexuality to themselves and pretend to not have any sexual feelings towards their partners, only men can dominate over her and the heroine…

    • 1195 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Why Cat Sleep

    • 1038 Words
    • 5 Pages

    There should be no ifs and no buts. The room going dark is a sign for you to go to bed and for your cat to sleep as well. Send her to the corner. Sometimes, all the training cues just won’t help. If your cat refuses to let you sleep, send her to her room.…

    • 1038 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    She is able to do this because the relations between two women do not create any suspicious indications. When Ch’en become involved though it can cause more problems, “we [San-Ch’iao and Granny] only have to buy the silence of the two maids” (Pg.280) San-Ch’iao has remained hidden and the relationship between Ch’en and her will stay hidden, so the only ones who need to keep the secret are the maids. They are now burdened with the responsibility of hiding this secret which is later tortured out of them by…

    • 1145 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Dove is a personal care brand that women and men all over the world have heard of. Starting in 2004, Dove began associating itself with the idea of “real beauty”, encouraging women to feel confident in the skin that they are in. Women have been touched by Dove’s campaign, others have been enraged. Dove’s Campaign for Real Beauty has evolved over the years, beginning with billboards and now utilizing videos and social media mediums to connect with and empower women. The Dove company has been promising to make women beautiful since 1995.…

    • 882 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Sex And The City Analysis

    • 1220 Words
    • 5 Pages

    Sex and the City was a worldwide hit, and for millions of women, the show became a part of their cultural nous. The show’s success infiltrated beyond the screen with its fashions and trends being followed in clothing, beverages, magazines, accessories, and of course, shoes. Starring Sarah Jessica Parker (as Carrie Bradshaw), Kim Cattrall (as Samantha Jones), Kristin Davis (as Charlotte York), and Cynthia Nixon (as Miranda Hobbes), these women grasp the attention of those in their audience who are going through similar struggles in their love lives, and those who are incredibly affected by the pressures to become married. Sex and the City can be charged with the empowerment of feminism, positively influencing women’s self-image and providing a platform where all family structures, friendships and life-style choices are celebrated.…

    • 1220 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Winter Camping Essay

    • 1385 Words
    • 6 Pages

    Instead, layer dry clothing to stay warm but not hot while sleeping. If you become hot during the night, you could perspire, and this may make you cold along with damp. This sets up an uncomfortable and possibly unhealthy sleep environment depending on the temperature. 12. A Thick Ground Mat Helps Insulate Against the Cold Ground For winter camping, replace your thin ground mat with a thick one to provide additional insulation from the cold ground temperature.…

    • 1385 Words
    • 6 Pages
    Decent Essays