Typography

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    Typography Analysis

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    Typography is a vital part of design. It is effective in creating mood, increasing readership and using space. While it is important, it 's almost like the director of a film: if it is great, you hardly think about it, but if it stinks it can wreck doom a project to mediocrity, or worse yet, poor readership. Here are some basic tips on typography. 1. Use single spacing after a period. A double space was necessary back in the day of the typewriter when typewriters had monospaced typefaces. It 's not necessary now because most fonts are proportionally spaced. 2. Hang punctuation. When punctuation (particularly quotation marks and dashes) is aligned slightly outside the left margin, it is known by the term because appears to be "hanging"…

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    Childhood Typography

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    “Typography is everywhere. Signs are everywhere. It’s like painting with words, and everybody has to look at it. Graphic design is everywhere!”. A good majority of what she does at Pentagram, the design firm she is employed at, is typography. She has done books, album covers including that for Boston’s “More Than a Feeling” (which she hates, admittedly), and the logo for Citibank. The importance of typography, according to Scher, is that it creates an identity. Without logos, brand recognition…

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    According to Don Norman, an aesthetically-pleasing site actually relaxes the user. This relaxation has a physiological effect on the brain that facilitates learning, decision-making, and the mechanical functions required to interact with the site. In short, appearance actually improves usability. A clean, visually consistent site gives users feelings of comfort, control, and familiarity. Typography is more than selecting fonts. It is the study of how humans read, how they perceive information,…

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    What Is Typography?

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    Typography is a long and conventional down to earth study. Typography has been created, as method for visual correspondence in human life thus will do later on. As times pass by, typography definition and exploration goals are changing a considerable measure. In customary typography, stylish beautification idea was more imperative than simply the ways and intends to peruse characters. In any case, nowadays, more vital thing is whether perusers could read characters all the more effortlessly and…

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    I remember sitting in a surrounded by a sea of new faces; We sat in groups of four at our respective tables. The room was dark and the only source of light came from a projector. On the projector, I read “intro to typography” in bold typeface. There was slight murmuring going on all around me but was finally pulled to a hush when our instructor walked in. He’s the kinda guy that doesn’t have a huge tolerance for nonsense and whining kids. Thankfully for him (and me), this group didn’t consist of…

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    Jan Tschichold Essay

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    Jan Tschichold is from Leipzig Germany and is a typography and author. Born in 1902, Tschichold trained as a calligrapher and designer at the Leipzig Academy of Graphic Arts and Book Production from the ages of 17 and 19 then began freelancing as a lettering artist and designer. He was hired at a printing firm to draw page layouts for the typesetters. While working there, he visited a Bauhaus exhibition that drew him into the new Modernist movement. A couple of years later, Tschichold joined…

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    Late Modernism Essay

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    line separating modern and classical, great and terrible, new and old, has, similar to such a variety of lines in graphic design today, turn out to be exceptionally blurry, distressed and broken. In the late 80’s, a hostile to tasteful motivation developed contrary to the group of Modernist "good design." It was a response to the narrow, formalist worries of late Modernism. It staked a bigger case to the way of life and extended the expressive potential outcomes in design. The new aesthetic was…

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    “Bayer responded to Kandinsky’s teaching on color and Klee’s on form by applying their ideas to some of the earliest examples of the “new typography” …He was simultaneously interested in two-dimensional arrangement of abstract motifs and type on the page and in the three-dimensional extension of these ideas in temporary structures such as exhibitions pavilions” (p. 66 Curl). Photography was a new medium that was being repurposed for the use of design and the interpretation of different…

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    harmony that endeared the logogram to Jobs” (Biography). Steve Jobs considered Paul Rand as “the greatest living graphic designer”. Paul Rand felt that his works of corporate identity were challenging because it tests his talents and experiences. Literature reveals that, “Paul Rand influenced a wide range of the print design work we see today. Many corporate logos, such as Rob Jaroff’s 1977 Apple logo, and Saul Bass’ 1984 AT&T logo, have a clear resemblance to Rand’s simple style. Other…

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    place, typography. Baskerville decided to experiment with printmaking, he decided that he was the one that would actually control every facet of book making. Baskerville was assisted in his work by the punch cutter John Handy and assistant Robert Martin, who later in life became Baskerville’s foreman (Meggs, p. 128). Baskerville’s types are considered the height of perfection as he was one of the designers that helped transition from the style of type we now call Old Style and our more modern…

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