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    PROFESSIONALS? 2.1 THE PROFILE OF PR PROFESSIONALS Australian public relations industry has too few informations. According to ABS (2009), it claimed Public Relations Professionals are 14,600 in Australia, and 20% of them had registered in the PRIA. Australia Government has a research post on Job Outlook, and it exhaustively describe the current profile of Public Relations Professionals in Australia. One of the most interesting point is that 72.3% of Public Relations Professionals are female. (Job Outlook 2013) A significant feminization is rather apparent, about 80% of all public relations students in nearly 200 universities are women as early as 1990. (Becker 1990; Sriramesh, Zerfass & Kim 2013) It strongly implies that Public…

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    Public Relations Director

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    A public relations director ensures brand messages are consistent, timely and relevant (America’s Job Exchange, 2016). They hold one of the most important positions in their department, which is usually either a public relations firm or a business communications department. According to Study.com (2016), a public relations director serves as the head of any kind of public relations department. Initially, this position is not attainable right after college no matter how many internships a college…

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    Question: How long have you worked in public relations? Answer: I have worked in public relations for eight years now. I was a former journalist in Providence, Rhode Island. I decided to settle down and have a family. Working as a news reporter wasn’t ideal because of the weird hours. I would be up at 4:00 a.m. standing in the snow to report a story. When I moved to Massachusetts, I struggled to find my niche. I was struggling to find something in Public Relations. I ended up working for a small…

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    and films. Huvane started working for BWR Public Relations, which was where he was able to start off his career in publicity. Similarly to Huvane, my goal is to land an internship with Viacom or any entertainment firm before graduating. Once I finish my degree, I plan on moving to Los Angeles, to further my networking connections. Los Angeles will give me the opportunity of meeting people in the entertainment industry. The strategy…

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    In this paper I will be examining the future of Public Relations in this ever changing world. Public Relations professionals will have to adapt quickly to allow themselves to not be swamped by the incoming tidal wave of trends brought on by the world wide web. This paper will break down on how Public Relations started, moving onto what Public Relations is today. Following that this paper will touch upon where Public Relations is envisioned to head to in the future. Beginning first, what is…

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    There is also a sense of superiority felt by the media when comparing themselves to public relations, with Munro (2016), believing that “...PR needs journalism, more than journalism needs PR...” (Munro, 2016), which alludes to White and Hobsbawm’s (2007), conclusion that the media’s view of public relations is more prejudiced, compared to the public relations view of the media. These beliefs indicate that the power, at least in the mind of media practitioners, is held by the media, and that…

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    Literature review The campaign for the Tour de Yorkshire and the public relations work included in it is situated within the broader topic of promotional culture. Promotional culture, according to Davis (2013) is a culture that is intertwined with the medium of promotion and its communication processes. He defines promotion as the combination of influences from the promotional industries that include public relations work as well as advertising, marketing and branding. All of these influences…

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    passion, but now I realize it is what I want to do as a career. Public relations is the communication between an organization and the public. I want to act as that link of communication and I truly believe I can do so with the education I am receiving from the A.Q. Miller School of Journalism. My interest in public relations was sparked in high school with the clubs and activities in which I was involved. Being the head of prom committee and an executive member of the student council, taught…

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    2.1. What is public relations? After establishing that the work carried out by the Tour de Yorkshire campaign team is situated within the promotional industries it is time to look at their main body of work- public relations. There is no universally accepted definition of public relations. What practical work is actually included in that term often differs from one PR agency to another. The Charted Institute of Public Relations explains in its definition that the occupation mainly deals with…

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    Annotated Bibliography Public Relations and communication in the workplace are key elements for prosperity in any organization. This document highlights and addresses communication and public relations practices utilized in Business Communication. First, the authors examine communication in cognation to innovation and ingeniousness. Second, the suggestions that communication, and public cognations should manage to establish themselves as self-standing disciplines. Conclusively, an…

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