Hawaii Public Relations Essay

Doing Public Relations in Hawaii According to an interview with senior specialist in PR Huy Vo in PR week (2015) it is wise to use local terms when doing public relations in Hawaii. Vo also advises businesses to make their employees wear Aloha shirts instead of a suit in their headshots for the businesses ' website or other marketing merchandises. An uptight suit does not fit in the loose Hawaiian market in the same way. Vo said that “taking the time to learn about the culture is key in doing business here” (Kiefer, 2015). Hawaii has a one-of-a-kind business environment, compared to the mainland U.S. It takes time to earn trust in the Hawaiian market, and at the same time, it is easy to lose if a business makes a mistake. When reaching the Hawaiian community, the public relations have to be personal and reflect true caring. It is important to be honest and up front with the public. The Hawaiian market …show more content…
At the same time, the Hawaii Red Cross does not have to worry about the media being critical of what the chapter is doing. Two out of the three main TV stations in Hawaii – KHON and Hawaii News Now have representatives on the board of the local chapter. KITV also used to have a representative at the board, but that person just left the channel, so it is unclear if they will replace him (Yano, 2015). Having the TV stations involved in the organizations, makes it easy for the Red Cross to get on the morning shows with new products or services. There is also a representative from Oahu Publications – which is Hawaii’s major print media company (“About Oahu Publications,” n.d.). The publications donate ads that the Red Cross can design, which helps spread awareness about their organization. The Hawaii Red Cross also has a good relationship with the radio station KSSK. Both the TV stations and the radio station provide free PSAs for the