Public relations

For my final Project for Creative process I choose to create a public relations agency. I wanted to do something that would help people be creative, inspired, and motivated to go out and do things and help get the word out. I want to have a inspirational and positive outlook. The company name is Living and Capturing Public Relations agency. We would work with all kinds of people in different areas. There is one chapter that stuck out to me throughout the entire book. It was the chapter eight…

amid rumors that their water contains lead, NJ Water Company will hold a public relations campaign to address the issue. Many of the members of the community are concerned about the quality and safety of the water that they use and drink. The company wants to assure the members of the public that the water they cook with, drink and bathe is safe. Speakers and professional from the government and the company will speak to the public about the safety of their water. The attendants will also be…

To coordinate marketing communication, there are four parts. 1.) The planning and execution of diverse communication tools, for instance, advertising, sales promotion, public relations, and direct mail, 2.) Assign the role of communications to one individual, 3.) Makes sure that the numerous factors of a communication program consist of objectives, such as strengthening the positioning strategy or attracting to a certain advantage, and 4.) Placing attention on a key communication message. Each…

It works best when it is integrated with your marketing plan. LFS will develop and implement a public relations program consisting of targeted mainstream, social and business media outreach emphasizing Telos cyber security solutions and demonstrated experience. 2.1 Discovery Phase During the first 45 days of this project, LFS will gain a better understanding…

I have chosen a Public Relations agency called Johnson King and retrieved their Mission Statement from http://www.missionStatements.com and the About Us Tab from this link http://www.johnsonking.com/reputation.php. (Please see Appendices A and B for full texts of both). Assumptions According to Carpenter, Taylor and Erdogan (2009), “A Mission Statement communicates the organization’s reason for being and how it aspires to serve its key stakeholders”. That said, there is no “magic formula” as…

three publics. Moreover the way the messages are interpreted may vary as the encoding ultimately comes down to the individual. The examples provided within the framework of Stiff and Mongeau’s (2006) dimensions of persuasive activity show the different techniques, themes and narratives used to encourage a general positive opinion about the event. However it can be argued that the press releases not only included persuasive communication but also provided information useful for the public…

in-classroom topics in a business setting. My overall goal was learn how to improve and maintain brand awareness throughout the local community and potential leads. In this essay, I will discuss the lessons/challenges I learned and a summary the Public Relation assignments I worked on. I worked on the company as an Oncology Unit Secretary for almost a year. During March, the company laid me off, this made ineligible to finish my internship at the hospital. This has been a difficult time for me…

Karalyn Hoover CO-293-03 My Takeaways from The New Rules of Marketing & PR David Meerman Scott does a fine job at examining and explaining the changes over the last few years in both marketing and public relations in his book The New Rules of Marketing & PR. In the past few years, both have changed dramatically in what Scott calls “the most important communication revolution in human history” (p. 28). The old school methods of communication have become outdated and the presence of truly…

bias, reductionism, and monolithic tendencies (Benford, 1997). Regardless, this theory is useful to public relations professionals for multiple reasons. An article titled “Framing Political Public Relations: Measuring of Political Communication Strategies in Germany”, written by Romy Froehlich and Burkhard Rudiger in 2004, explains the importance of framing when it comes to political public relations. The goal is to use media outlets to communicate their interpretations of political issues in…

Product Advertising Many different product advertising is used for different stages of a company. Kraft foods use competitive advertising for their product Kraft Mac and Cheese. Kraft Mac and Cheese uses competitive advertising because they are in their growth stage. “Competitive advertising is a form of advertising designed to influence demand for a specific brand”(Lamb p.300). Kraft foods is trying to become less informative and trying to make their product Mac and Cheese be more appealing…