Public relations

What is the public relations issue (opportunity or problem) that the case is based upon? The main opportunity available in this case is to extend the tourism of Salem beyond the Halloween month of October to make it a yearly attractive destination to increase sales and revenue. The problem at hand is that Salem is just historically known for the city of witchcraft and they want this perception in people to change. What background(secondary) research was conducted in the case (if any)? What…

of mine and that was public relations. From seeing publicist Jonathan Cheban with Kim Kardashian and Karen Civil with rapper Lil Wayne; I felt a connection like no other. Because of the friendship and trust they had between one another. When I first looked into public relation was of course the job description which I got from prospects.ac.uk, “You'll use all forms of media and communication to build, maintain and manage the reputation of your clients. These range from public bodies or services,…

Why did I choose the path of Public Relations and Communication Studies? Why did I choose the path of Public Relations and Communication Studies? Growing up in a disadvantaged community and a developing country like my country Ethiopia, I had always pondered what I would be when I grew up. I saw that many children were affected with different problems and illnesses that were easily preventable. I identified myself with the struggles present in developing countries. Though these issues seem…

the public relations and the journalism industries as both industries work with the same outlets whether it is print, television, etc. Defining and differentiating between the two is also a challenge for industry professionals, associations, professors and students just entering the industry. This comparative and contrasting essay will look at the public relations sector and the journalism sector and distinguish between the two industries with the key differences that separate public relations…

The case of British Columbia (Public Service Employee Relations Commission) v. BCGSEU is a case that demonstrates both, inequity and inequality. Several factors in reaching the decision have to be assessed in order to identify inequity and inequality. The first factor was stated in British Columbia (Public Service Employee Relations Commission) v. BCGSEU (1999) that “First, the employer must show that it adopted the standard for a purpose rationally connected to the performance of the job.”…

in the context of public relations ethics would mean the capacity of a public relations practitioners to make an informed and un-coerced decision through rationality and not being subjected to undue restrictions when faced with moral choices (Bowen, 2006). Decisions are only ethical when they are thoroughly considered in a rational and responsible way by an autonomous individual who is not biased by subjective desires. The question of autonomy in…

because public relation students in this period needed hands on experience, rather than just information. Lee presents that public relation practitioner should acquire a shapely education that comprises of physical, social, and biological sciences. Technical courses such as journalism advertising, marketing, radio, business administration, and labor relations. He claims that these courses along with practical training given by the institution will provide the best education for a public…

Gatekeeping in communications is when a person or group in media has information and they are the ones who decide what is released to the public (Lewin). Gatekeeping in the fields of journalism, film, television, advertising and public relations has changed after the 2008 financial crisis because of how and what information is being published. The changes in gatekeeping has contributed to the ongoing narrative of the financial crisis because each field now releases information about finances…

The problem of maintaining the brand reputation is still looming, but VW is actively addressing this by implementing standard public relations tactics and models to continually rebuild on their historical legacy. Volkswagen has been solidly behind these changes and due to the severity of the charges have stepped up to implement them. Strong, continuous public relations planning and enactment will be necessary for Volkswagen to retain its client-base and bring back the reputation it has enjoyed…

There are a few other public relations moves that Samsung can and should make to properly deal with this crisis. The first would be to try and salvage the reputation of their communication skills as a company. The best way to do this would be to keep up with providing up to date, detailed press releases to the public or perhaps hosting a press conference. Most of the information that has been released to the public so far has been vague and sparse. While this may have…